The Economics of the Multichannel Video Program Distribution Industry: A Special Issue of the journal of Media Economics (Journal of Media Economics, Volume 15, Number 3) - Tapa blanda

 
9780805896534: The Economics of the Multichannel Video Program Distribution Industry: A Special Issue of the journal of Media Economics (Journal of Media Economics, Volume 15, Number 3)
Tapa blanda
ISBN 10: 0805896538 ISBN 13: 9780805896534
Editorial: Routledge, 2002

Sinopsis

This special issue contains four articles that focus on a number of important Multichannel Video Program Distribution (MVPD) market issues and concerns. The first article strategically groups management theory and clusters analysis to empirically identify a number of different MVPD programmer strategic groups. The second article uses historical Government Accounting Office data set and counts models to empirically examine the factors effecting cable operators’ local television station 1989 carriage decisions--a period in which the FCC had no must carry rules in place. The third article utilizes diffusion theory and discriminant analysis to dissect the key factors determining whether consumers become early adopters of digital cable. The fourth article covers the basic economic and technological assumptions underlying cable operators’ attempts to use their digital platforms to deliver "on demand" video services.

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Acerca del autor

Michael O. Wirth

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
Routledge
Año de publicación
2002
Idioma
Inglés
ISBN 10 
0805896538
ISBN 13 
9780805896534
Encuadernación
Tapa blanda
Número de edición
1
Número de páginas
78
Editor
Wirth Michael O.
Contacto del fabricante
Taylor and Francis, GPSR Taylor and Francis
gpsr@taylorandfrancis.com

Taylor & Francis Verlag GmbH, Kaufingerstraße 24
München
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Alemania