The Changing World of Publishing: A Special Issue of the Journal of Media Economics: 16 - Tapa blanda

 
9780805896008: The Changing World of Publishing: A Special Issue of the Journal of Media Economics: 16
Tapa blanda
ISBN 10: 0805896007 ISBN 13: 9780805896008
Editorial: Routledge, 2000

Sinopsis

This issue represents a broad synopsis of the past, present, and future of electronic publishing. The contributors explore the opportunities and challenges related to this new distribution channel, and the effect of this change on publishers, authors/editors, distributors, and consumers. Standing with the key to the "new world," publishers will be faced with new opportunities and nagging issues related to new competition, content control, and protection of revenue streams requiring strategies that stress rationalization of distribution systems, cross-promotion, strategic pricing, and leveraging to new revenue sources. In addition, this issue also highlights the objections of consumers to these types of change, the benefits of the new technology for consumers, and the adaptation of the publishing industry as a whole.

"Sinopsis" puede pertenecer a otra edición de este libro.

Acerca del autor

Dan Shaver and Mary Alice Shaver

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
Routledge
Año de publicación
2000
Idioma
Inglés
ISBN 10 
0805896007
ISBN 13 
9780805896008
Encuadernación
Tapa blanda
Número de edición
1
Número de páginas
71
Editor
Greco Albert N.
Contacto del fabricante
Taylor and Francis, GPSR Taylor and Francis
gpsr@taylorandfrancis.com

Taylor & Francis Verlag GmbH, Kaufingerstraße 24
München
80331
Alemania