Strategic Reputation Management: Towards A Company of Good (Lea's Communication) - Tapa blanda

Aula, Pekka

 
9780805864267: Strategic Reputation Management: Towards A Company of Good (Lea's Communication)
Tapa blanda
ISBN 10: 0805864261 ISBN 13: 9780805864267
Editorial: Routledge, 2008

Sinopsis

Strategic Reputation Management examines the ways in which organizations achieve "goodness" through reputation, reputation management and reputation strategies. It presents a contemporary model of strategic reputation management, helping organizations and stakeholders to analyze the business environment as a communicative field of symbols and meanings in which the organization is built or destroyed. Authors Pekka Aula and Saku Mantere introduce the eight generic reputation strategies, through which organizations can organize their stakeholder relationships in various ways. They illustrate their arguments using real-world examples and studies, from the Finnish Ski Association to Philip Morris International.



This book serves as required reading in advanced courses covering public relations practice, advanced topics in PR, corporate communication, management, and marketing. Professionals working in PR, business, management and marketing will also find much of interest in this volume.

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Acerca del autor

Pekka Aula is Professor of Communication at Department of Communication, University of Helsinki, Finland. His research interests lie in the problematic of formation and reformation, construction and reconstruction of communicative processes in and between complex organizational networks. He has published and edited several books, and published articles in national and international journals. He is also adjunct professor at the University of Jyvaskyla.

Saku Mantere is acting Professor of Management and Organization at Swedish School of Economics and Business Administration in Helsinki, Finland. His research is focused on understanding organizational strategy as a social phenomenon, e.g., its discourses, practices and social positions. He has published in journals such as Organization Science, Journal of Management Studies, Strategic Organization and Journal of Organizational Change Management and Business & Society and Scandinavian Journal of Management

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Editorial
Routledge
Año de publicación
2008
Idioma
Inglés
ISBN 10 
0805864261
ISBN 13 
9780805864267
Encuadernación
Tapa blanda
Número de edición
1
Número de páginas
256
Contacto del fabricante
Taylor and Francis, GPSR Taylor and Francis
gpsr@taylorandfrancis.com

Taylor & Francis Verlag GmbH, Kaufingerstraße 24
München
80331
Alemania

Otras ediciones populares con el mismo título

9780805864250: Strategic Reputation Management: Towards A Company of Good (Leas Communication Series)

Edición Destacada

ISBN 10:  0805864253 ISBN 13:  9780805864250
Editorial: Routledge, 2008
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