Psychophysiological Measurement and Meaning: Cognitive and Emotional Processing of Media (Routledge Communication Series) - Tapa dura

Libro 53 de 231: Routledge Communication

Bolls, Paul; Potter, Robert F.

 
9780805862867: Psychophysiological Measurement and Meaning: Cognitive and Emotional Processing of Media (Routledge Communication Series)
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ISBN 10: 0805862862 ISBN 13: 9780805862867
Editorial: Routledge, 2011

Sinopsis

This research volume serves as a comprehensive resource for psychophysiological research on media responses. It addresses the theoretical underpinnings, methodological techniques, and most recent research in this area.

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Acerca del autor

Robert F. Potter (Ph.D. Indiana University) is Associate Professor of Telecommunications at Indiana University, Bloomington. He is a member of Core Faculty-Cognitive Science Program and Director of the Institute for Communication Research. His research focuses on the impact of auditory elements on information processing of media, psychophysiological measures as indicators of cognitive and emotional responses to media, and the concept of advertising clutter and its influence on information processing. Additional information about Potter’s work can be found at www.theaudioprof.com.

Paul D. Bolls (Ph.D. Indiana University) is co-director of the PRIME Lab and an associate professor of strategic communication at the Missouri School of Journalism. He conducts media psychophysiology research with a specific focus on examining mental processing of public health messages. He has been involved in building and running media psychophysiology labs for the past 15 years, having worked in labs at Indiana University, University of Missouri, and Washington State University.

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Editorial
Routledge
Año de publicación
2011
Idioma
Inglés
ISBN 10 
0805862862
ISBN 13 
9780805862867
Encuadernación
Tapa dura
Número de edición
1
Número de páginas
310
Contacto del fabricante
Taylor and Francis, GPSR Taylor and Francis
gpsr@taylorandfrancis.com

Taylor & Francis Verlag GmbH, Kaufingerstraße 24
München
80331
Alemania

Otras ediciones populares con el mismo título

9780415994149: Psychophysiological Measurement and Meaning: Cognitive and Emotional Processing of Media (Routledge Communication Series)

Edición Destacada

ISBN 10:  0415994144 ISBN 13:  9780415994149
Editorial: Routledge, 2011
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