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Public Relations Metrics: Research and Evaluation (Routledge Communication Series) - Tapa dura

 
9780805862720: Public Relations Metrics: Research and Evaluation (Routledge Communication Series)
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ISBN 10: 0805862722 ISBN 13: 9780805862720
Editorial: Routledge, 2008

Sinopsis

Responding to the increasing need in academia and the public relations profession, this volume presents the current state of knowledge in public relations measurement and evaluation. It brings together ideas and methods that can be used throughout the world, and scholars and practitioners from the United States, Europe, Asia, and Africa are represented. This volume serves as supplemental text in public relations research courses, and will be used by practitioners who are evaluating their own work.

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Acerca del autor

Betteke van Ruler, PhD, is Professor of Communication and Organization in the Amsterdam School of Communication Research at the University of Amsterdam in the Netherlands. Her research focuses on the practice of communication management and the relationship between organizations and the press.

Ana Tkalac Vercic, PhD, is Associate Professor of Marketing and Marketing Communications at the Graduate School of Business and Economics, in Zagreb, Croatia. Her major research interests are focused on attitude and attitude change in public relations. She is a former Fulbright scholar and a recipient of various other grants and sholarships.

Dejan Vercic, PhD, FCIPR is a partner at Pristop agency and Associate Professor of Public Relations and Communication Management at the University of Ljubljana, Slovenia. Among his clients are governments, domestic and international corporations, and associations. He organizes the Lake Bled International Public Relations Research Symposia, held annually.

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Editorial
Routledge
Año de publicación
2008
Idioma
Inglés
ISBN 10 
0805862722
ISBN 13 
9780805862720
Encuadernación
Tapa dura
Número de edición
1
Número de páginas
348
Editor
Verčič Ana Tkalac, Van Ruler Betteke, Vercic Dejan
Contacto del fabricante
Taylor and Francis, GPSR Taylor and Francis
gpsr@taylorandfrancis.com

Taylor & Francis Verlag GmbH, Kaufingerstraße 24
München
80331
Alemania

Otras ediciones populares con el mismo título

9780805862737: Public Relations Metrics: Research and Evaluation (Routledge Communication Series)

Edición Destacada

ISBN 10:  0805862730 ISBN 13:  9780805862737
Editorial: Routledge, 2007
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