Predicting and Changing Behavior: The Reasoned Action Approach - Tapa dura

Ajzen, Icek; Fishbein, Martin

 
9780805859249: Predicting and Changing Behavior: The Reasoned Action Approach

Sinopsis

This book describes the reasoned action approach, an integrative framework for the prediction and change of human social behavior. It discusses critical issues related to the reasoned action framework, and provides methodological and conceptual tools for the prediction and explanation of social behavior and for designing behavior change interventions.

"Sinopsis" puede pertenecer a otra edición de este libro.

Acerca del autor

Martin Fishbein

"Sobre este título" puede pertenecer a otra edición de este libro.

Otras ediciones populares con el mismo título

9781138995215: Predicting and Changing Behavior: The Reasoned Action Approach

Edición Destacada

ISBN 10:  1138995215 ISBN 13:  9781138995215
Editorial: Psychology Press, 2015
Tapa blanda