Crisis Communications: A Casebook Approach (Routledge Communication Series) - Tapa blanda

Fearn-Banks, Kathleen

 
9780805857733: Crisis Communications: A Casebook Approach (Routledge Communication Series)
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ISBN 10: 0805857737 ISBN 13: 9780805857733
Editorial: Routledge, 2007

Sinopsis

Crisis Communications presents case studies of organizational and individual problems that may become crises, and the communication responses to these situations. Helping professionals prepare for crises and develop communications plans, the third edition of this essential reference explores critical issues concerning how organizations, companies, and individuals communicate with the news media, employees, and consumers in times of crisis. Author Kathleen Fearn-Banks addresses how to choose the best possible words to convey a message, the best method for delivering the message, and the precise and most appropriate audience, in addition to illustrating how to avoid potential mismanagement.

Cases added to this edition include Hurricane Katrina and New Orleans, AIDS in Africa, and the Columbine High School shooting tragedy. Additional features of the text are:

  • a discussion of rapidly changing communications technology as it relates to battling crises and causing crises;
  • a section on communicating with the masses, particularly via Web sites and blogs;
  • a chapter addressing theories relevant to crisis communications
  • updated versions of cases analyzed in previous editions.

An accessible, practical, and extremely popular casebook, this text is a 'must read' for students in crisis communication and management, public relations and business/management. It is also an invaluable resource for professionals and business managers in handling crises.

"Sinopsis" puede pertenecer a otra edición de este libro.

Reseña del editor

Crisis Communications presents case studies of organizational and individual problems that may become crises, and the communication responses to these situations. Helping professionals prepare for crises and develop communications plans, the third edition of this essential reference explores critical issues concerning how organizations, companies, and individuals communicate with the news media, employees, and consumers in times of crisis. Author Kathleen Fearn-Banks addresses how to choose the best possible words to convey a message, the best method for delivering the message, and the precise and most appropriate audience, in addition to illustrating how to avoid potential mismanagement.
 
Cases added to this edition include Hurricane Katrina and New Orleans, AIDS in Africa, and the Columbine High School shooting tragedy. Additional features of the text are:

  • a discussion of rapidly changing communications technology as it relates to battling crises and causing crises;
  • a section on communicating with the masses, particularly via Web sites and blogs;
  • a chapter addressing theories relevant to crisis communications
  • updated versions of cases analyzed in previous editions.

An accessible, practical, and extremely popular casebook, this text is a 'must read' for students in crisis communication and management, public relations and business/management. It is also an invaluable resource for professionals and business managers in handling crises.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
Routledge
Año de publicación
2007
Idioma
Inglés
ISBN 10 
0805857737
ISBN 13 
9780805857733
Encuadernación
Tapa blanda
Número de edición
3
Número de páginas
408
Contacto del fabricante
no disponible
Persona responsable
no disponible

Otras ediciones populares con el mismo título

9780805857726: Crisis Communications: A Casebook Approach (Routledge Communication Series)

Edición Destacada

ISBN 10:  0805857729 ISBN 13:  9780805857726
Editorial: Routledge, 2007
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