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Self Versus Others: Media, Messages, and the Third-Person Effect (Routledge Communication Series) - Tapa dura

White, H. Allen; Andsager, Julie L.

 
9780805857160: Self Versus Others: Media, Messages, and the Third-Person Effect (Routledge Communication Series)

Sinopsis

Self Versus Others explores the third-person effect and its role in media as a means of persuasion. This scholarly work synthesizes more than two decades of research on the third-person effect, the process in which individuals do not perceive themselves to be impacted by particular messages-such as persuaded to engage in risky behaviors or encouraged to be violent-but they believe others will be.

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Acerca del autor

Julie L. Andsager, H. Allen White

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