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Learning From Winners: How the ARF Ogilvy Award Winners Use Market Research to Create Advertising Success - Tapa dura

Pettit, Raymond

 
9780805856538: Learning From Winners: How the ARF Ogilvy Award Winners Use Market Research to Create Advertising Success
Tapa dura
ISBN 10: 0805856536 ISBN 13: 9780805856538
Editorial: Psychology Press, 2007

Sinopsis

This book demonstrates how the best companies use the creative application of research, done up front, to produce the big ideas with significant impact on the market and on the people, employees, partners, retailers and customers. Readers of this book will experience how brand managers and their agencies use the right research to drive new brand insights, re-define problems or markets, support risk-taking ideas, and illuminate diverse audiences. This book will be an invaluable resource for business executives looking for market strategy, consumer psychologists, teachers, students, and practitioners looking for a trusted guide for study in advertising, marketing and promotion.

"Sinopsis" puede pertenecer a otra edición de este libro.

Acerca del autor

Raymond Pettit

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
Psychology Press
Año de publicación
2007
Idioma
Inglés
ISBN 10 
0805856536
ISBN 13 
9780805856538
Encuadernación
Tapa dura
Número de edición
1
Número de páginas
200
Contacto del fabricante
Taylor and Francis, GPSR Taylor and Francis
gpsr@taylorandfrancis.com

Taylor & Francis Verlag GmbH, Kaufingerstraße 24
München
80331
Alemania