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Choice and Preference in Media Use: Advances in Selective Exposure Theory and Research (Routledge Communication Series) - Tapa dura

Libro 194 de 231: Routledge Communication

Knobloch-Westerwick, Silvia

 
9780805855159: Choice and Preference in Media Use: Advances in Selective Exposure Theory and Research (Routledge Communication Series)
Tapa dura
ISBN 10: 0805855157 ISBN 13: 9780805855159
Editorial: Routledge, 2014

Sinopsis

Mediated messages flood our daily lives, through virtually endless choices of media channels, genres, and content. However, selectivity determines what media messages we attend to and focus on. The present book examines the factors that influence this selectivity.

Seminal books on selective media exposure were published in 1960 by Klapper and in 1985 by Zillmann and Bryant. But an integrated update on this research field is much needed, as rigorous selective exposure research has flourished in the new millennium. In the contexts of political communication, health communication, Internet use, entertainment consumption, and electronic games, the crucial question of how individuals choose what content they consume has garnered much attention. The present book integrates theories and empirical evidence from these domains and discusses the related research methodologies.

In light of the ever-increasing abundance of media channels and messages, selective exposure has become more important than ever for media impacts. This monograph provides a comprehensive review of the research on selective exposure to media messages, which is at the heart of communication science and media effects. It is required reading for media scholars and researchers, and promises to influence and inspire future research.

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Acerca del autor

Silvia Knobloch-Westerwick is professor and director of graduate studies at the School of Communication, The Ohio State University. She serves as managing editor of the ISI-ranked journal Media Psychology. She has held faculty appointments at the University of Dresden, Germany, University of California at Davis, and the University of Michigan, Ann Arbor. Her research interests include selective exposure to media, as well as general research on media uses and effects and media psychology.

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Editorial
Routledge
Año de publicación
2014
Idioma
Inglés
ISBN 10 
0805855157
ISBN 13 
9780805855159
Encuadernación
Tapa dura
Número de edición
1
Número de páginas
464
Contacto del fabricante
Taylor and Francis, GPSR Taylor and Francis
gpsr@taylorandfrancis.com

Taylor & Francis Verlag GmbH, Kaufingerstraße 24
München
80331
Alemania