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Gaining Influence in Public Relations: The Role of Resistance in Practice (Routledge Communication Series) - Tapa blanda

Berger, Bruce K. K.; Reber, Bryan H.

 
9780805852936: Gaining Influence in Public Relations: The Role of Resistance in Practice (Routledge Communication Series)
Tapa blanda
ISBN 10: 080585293X ISBN 13: 9780805852936
Editorial: Routledge, 2005

Sinopsis

Gaining Influence in Public Relations explores how professionals can increase their influence in practice to help their organizations achieve success. This provocative book explores the largely uncharted territories of power, resistance, dissent, and activism in public relations, arguing that practitioners can increase their power and social legitimacy by developing and using a wider range of influence resources, strategies, and tactics. Authors Bruce K. Berger and Bryan H. Reber talked with hundreds of practitioners, analyzed original survey data, and examined a detailed case study to develop a theory of power relations. Ultimately, the book seeks to advance the ethical and effective practice of public relations.

"Sinopsis" puede pertenecer a otra edición de este libro.

Acerca del autor

Bruce K. Berger, Bryan H. Reber

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
Routledge
Año de publicación
2005
Idioma
Inglés
ISBN 10 
080585293X
ISBN 13 
9780805852936
Encuadernación
Tapa blanda
Número de edición
1
Número de páginas
292
Contacto del fabricante
Taylor and Francis, GPSR Taylor and Francis
gpsr@taylorandfrancis.com

Taylor & Francis Verlag GmbH, Kaufingerstraße 24
München
80331
Alemania