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Competitive Strategy for Media Firms: Strategic and Brand Management in Changing Media Markets (Routledge Communication Series) - Tapa dura

Libro 39 de 231: Routledge Communication

Chan-Olmsted, Sylvia M.

 
9780805848120: Competitive Strategy for Media Firms: Strategic and Brand Management in Changing Media Markets (Routledge Communication Series)

Sinopsis

Competitive Strategy for Media Firms introduces the concepts and analytical frameworks of strategic and brand management, and illustrates how they can be adapted according to the characteristics of distinct media products. Working from the premise

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Acerca del autor

Sylvia M. Chan-Olmsted

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