Contemporary Consumption Rituals: A Research Anthology (Marketing and Consumer Psychology Series) - Tapa blanda

 
9780805847796: Contemporary Consumption Rituals: A Research Anthology (Marketing and Consumer Psychology Series)

Sinopsis

An interdisciplinary anthology of consumption rituals.This new volume will help the understanding of why & how consumers imbue goods and services with meaning during rituals.Will be of interest to consumer psych,communications, marketing & business.

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Acerca del autor

Cele C. Otnes, Tina M. Lowrey

"Sobre este título" puede pertenecer a otra edición de este libro.

Otras ediciones populares con el mismo título

9780805842043: Contemporary Consumption Rituals: A Research Anthology (Marketing and Consumer Psychology Series)

Edición Destacada

ISBN 10:  0805842047 ISBN 13:  9780805842043
Editorial: Psychology Press, 2003
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