Media Firms: Structures, Operations, and Performance - Tapa dura

 
9780805841657: Media Firms: Structures, Operations, and Performance
Tapa dura
ISBN 10: 0805841652 ISBN 13: 9780805841657
Editorial: Routledge, 2014

Sinopsis

Media Firms presents studies applying the company level approach to media and communication firms. It explores differences among missions, strategies, organizational choices, and other business decisions. Reviewing economic factors and pressures on media and communications companies, this book seeks to improve understanding of how these elements affect market and company structures, operations, and performance of firms.

The chapters, written by leading scholars worldwide, were selected from papers on the theme of media firms presented at the 5th World Media Economics Conference hosted by the Turku School of Economics and Business Administration and The Journal of Media Economics.

The collected studies provide:
*an overview of economic and related managerial issues affecting the structures of markets in which firms compete;
*the operations of media and communications firms; and
*their financial performance.

As a result, it expands the discussion of economic issues traditionally associated with the field due to narrowed focus of initial books in media economics. It is hoped that this book will induce additional avenues of inquiry regarding such issues.

"Sinopsis" puede pertenecer a otra edición de este libro.

Acerca del autor

Edited by Picard, Robert G.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
Routledge
Año de publicación
2014
Idioma
Inglés
ISBN 10 
0805841652
ISBN 13 
9780805841657
Encuadernación
Tapa dura
Número de edición
1
Número de páginas
272
Editor
Picard Robert G.
Contacto del fabricante
Routledge
https://www.routledge-ny.com/

Stockst?dter Str. 20
Gro?ostheim
Bayern
Alemania

Otras ediciones populares con el mismo título

9780415516297: Media Firms: Structures, Operations, and Performance

Edición Destacada

ISBN 10:  0415516293 ISBN 13:  9780415516297
Editorial: Routledge, 2013
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