Book by None
"Sinopsis" puede pertenecer a otra edición de este libro.
The emergence of relationship management as a paradigm for public relations scholarship and practice requires a close examination of just what is achieved by public relations--its definition, function and value, and the benefits it generates. Initiated by the editors' interest in cross-disciplinary exploration, this volume evolved to its current form as a result of the need for a framework for understanding public relations and the potential impact of organization-public relationships on the study, practice, and teaching of public relations. Ledingham and Bruning include contributions that present state-of-the-art research in relationship management, applications of the relational perspective to various components of public relations, and the implications of the approach to influence further research and practice. The discussion conducted here is certain to influence and promote future theory and practice on the concept of relationship management.
"Sobre este título" puede pertenecer a otra edición de este libro.
Descripción Routledge, 2000. Hardcover. Estado de conservación: New. book. Nº de ref. de la librería 0805830502
Descripción Routledge, 2000. Hardcover. Estado de conservación: New. Nº de ref. de la librería DADAX0805830502
Descripción Estado de conservación: Brand New. Book Condition: Brand New. Nº de ref. de la librería 97808058305071.0
Descripción Lawrence Erlbaum. Estado de conservación: BRAND NEW. BRAND NEW Hardcover-280pp - This title is now printed on demand - please allow an added 2-3 weeks for shipment! A Brand New Quality Book from a Full-Time Bookshop in business since 1992!. Nº de ref. de la librería 2008784
Descripción Routledge, 2017. Hardback. Estado de conservación: NEW. 9780805830507 This listing is a new book, a title currently in-print which we order directly and immediately from the publisher. Print on Demand title, produced to the highest standard, and there would be a delay in dispatch of around 10 working days. Nº de ref. de la librería HTANDREE0221049
Descripción Lawrence Erlbaum Assoc Inc, 2000. Hardcover. Estado de conservación: Brand New. 1st edition. 280 pages. 9.50x6.25x1.00 inches. In Stock. Nº de ref. de la librería 0805830502