Understanding Consumer Decision Making: The Means-end Approach To Marketing and Advertising Strategy - Tapa blanda

 
9780805817317: Understanding Consumer Decision Making: The Means-end Approach To Marketing and Advertising Strategy
Tapa blanda
ISBN 10: 080581731X ISBN 13: 9780805817317
Editorial: Routledge, 2001

Sinopsis

The goal of this book is to help business managers and academic researchers understand the means-end perspective and the methods by which it is used, and to demonstrate how to use the means-end approach to develop better marketing and advertising strategy. The authors discuss methodological issues regarding interviewing and coding, present applications of the means-end approach to marketing and advertising problems, and describe the conceptual foundations of the means-end approach.

This book is of interest to academic researchers in marketing and related fields, graduate students in business, marketing research professionals, and business managers. It is intended as a reference book containing ideas about the means-end approach and its applications.

"Sinopsis" puede pertenecer a otra edición de este libro.

Acerca del autor

Reynolds, Thomas J.; Olson, Jerry C.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
Routledge
Año de publicación
2001
Idioma
Inglés
ISBN 10 
080581731X
ISBN 13 
9780805817317
Encuadernación
Tapa blanda
Número de edición
1
Número de páginas
466
Editor
Reynolds Thomas J.
Contacto del fabricante
no disponible
Persona responsable
no disponible

Otras ediciones populares con el mismo título

9780805817300: Understanding Consumer Decision Making: The Means-end Approach To Marketing and Advertising Strategy

Edición Destacada

ISBN 10:  0805817301 ISBN 13:  9780805817300
Editorial: Psychology Press, 2001
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