Advertising and Public Relations Law (Routledge Communication Series) - Tapa dura

Moore, Roy L.; Farrar, Ronald T.; Collins, Erik L.

 
9780805816792: Advertising and Public Relations Law (Routledge Communication Series)
Tapa dura
ISBN 10: 0805816798 ISBN 13: 9780805816792
Editorial: Routledge, 1997

Sinopsis

Responding to the interest in law courses for those involved in advertising and public relations, this book aims to show the issues that affect the regulation of both, including coverage of First Amendment protection, and noncontent-based restrictions on speech and expression.

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Reseña del editor

Responding to the interest in law courses for those involved in advertising and public relations, this book aims to show the issues that affect the regulation of both, including coverage of First Amendment protection, and noncontent-based restrictions on speech and expression.

Reseña del editor

Those picking up a book filled with examples and discussions of laws regulating speech by advertising and public relations practitioners may be puzzled since the First Amendment clearly mandates freedom of speech or of the press. How can there be laws regulating any speech--let alone advertising or public relations--in the face of the Constitution's emphatic statement? The first text to respond to the growing interest in law courses for those involved in advertising and public relations, Advertising and Public Relations Law breaks new ground in each respective field. The book shows how many issues and ideas affect the regulation of advertising and public relations speech including: *the categorization of different kinds of speech afforded different levels of First Amendment protection; *court-created tests for laws and regulations of speech; and *non content-based restrictions on speech and expression. {Advertising and public relations students can no longer afford to escape training in law, as demonstrated by the increasing number of suits against advertisers, corporate communicators, and advertising and public relations agencies for copyright or trademark infringement, appropriation, and unfair and deceptive commercial speech. Clearly, anyone entering either field must be well-versed in the law.} This text was written to serve the instructional needs of upper-level undergraduate and graduate students. Also designed as a standard reference source for advertising and public relations practitioners, this clear, concise, comprehensive, and well-written and designed law text should prove an invaluable addition to their libraries.

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Editorial
Routledge
Año de publicación
1997
Idioma
Inglés
ISBN 10 
0805816798
ISBN 13 
9780805816792
Encuadernación
Tapa dura
Número de edición
1
Número de páginas
512
Contacto del fabricante
Routledge
https://www.routledge-ny.com/

Stockst?dter Str. 20
Gro?ostheim
Bayern
Alemania

Otras ediciones populares con el mismo título

9780718702182: Advertising and Public Relations (Careers for Graduates S.)

Edición Destacada

ISBN 10:  0718702182 ISBN 13:  9780718702182
Editorial: University of London, 1972
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