Responding To the Screen: Reception and Reaction Processes (Routledge Communication Series) - Tapa blanda

Libro 140 de 231: Routledge Communication
 
9780805810448: Responding To the Screen: Reception and Reaction Processes (Routledge Communication Series)
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ISBN 10: 0805810447 ISBN 13: 9780805810448
Editorial: Routledge, 1991

Sinopsis

This volume takes the next step in the evolution of mass communication research tradition from effects to processes -- a more detailed and microanalytical analysis of the psychological processes involved in receiving and reacting to electronic media messages. This domain includes investigations into those psychological processes that occur between the process of selecting media messages for consumption and assessments of whatever processes mediate the long-term impact such message consumption may have on consumers’ subsequent behavior. The editors strive to further understanding of some of the basic processes underlying the ways we gain entertainment and information.

"Sinopsis" puede pertenecer a otra edición de este libro.

Acerca del autor

Jennings Bryant, Dolf Zillmann

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
Routledge
Año de publicación
1991
Idioma
Inglés
ISBN 10 
0805810447
ISBN 13 
9780805810448
Encuadernación
Tapa blanda
Número de edición
1
Número de páginas
422
Editor
Bryant Jennings, Zillmann Dolf
Contacto del fabricante
no disponible
Persona responsable
gpsr@libri.de
gpsr@libri.de

Friedensallee 273
Hamburg
22763
Alemania

Otras ediciones populares con el mismo título

9780805800333: Responding To the Screen: Reception and Reaction Processes (Routledge Communication Series)

Edición Destacada

ISBN 10:  0805800336 ISBN 13:  9780805800333
Editorial: Routledge, 1991
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