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Sinopsis
With the rapid change in the structure and value of media industries in recent years, understanding the mechanics of such change is crucial to provide insight into the processes reproducing contemporary trends in media economics, rather than simply documenting historical patterns. Editors Alison Alexander, James Owers, and Rodney Carveth have included contributions here that address the concerns of media economics, the techniques of economic and business analysis, and overall characteristics of the rapidly changing media environments, in addition to examining economic practice within specific media industries. The text concludes with a review of changes in international economic practices and in the economics of online media, and considers how the changing technologies will be a factor in economic successes. Essential for study at all levels, Media Economics: Theory and Practice is at the forefront of contemporary media economic theory and practice.
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With the rapid change in the structure and value of media industries in recent years, understanding the mechanics of such change is crucial to provide insight into the processes reproducing contemporary trends in media economics, rather than simply documenting historical patterns. Editors Alison Alexander, James Owers, and Rodney Carveth have included contributions here that address the concerns of media economics, the techniques of economic and business analysis, and overall characteristics of the rapidly changing media environments, in addition to examining economic practice within specific media industries. The text concludes with a review of changes in international economic practices and in the economics of online media, and considers how the changing technologies will be a factor in economic successes. Essential for study at all levels, Media Economics: Theory and Practice is at the forefront of contemporary media economic theory and practice.
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Media Economics: Theory and Practice (Routledge Communication Series)
Librería: -OnTimeBooks-, Phoenix, AZ, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Condición: good. A copy that has been read, remains in good condition. All pages are intact, and the cover is intact. The spine and cover show signs of wear. Pages can include notes and highlighting and show signs of wear, and the copy can include "From the library of" labels or previous owner inscriptions. 100% GUARANTEE! Shipped with delivery confirmation, if you're not satisfied with purchase please return item! Ships via media mail. Nº de ref. del artículo: OTV.080580434X.G
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