This volume takes the next step in the evolution of mass communication research tradition from effects to processes -- a more detailed and microanalytical analysis of the psychological processes involved in receiving and reacting to electronic media messages. This domain includes investigations into those psychological processes that occur between the process of selecting media messages for consumption and assessments of whatever processes mediate the long-term impact such message consumption may have on consumers' subsequent behavior. The editors strive to further understanding of some of the basic processes underlying the ways we gain entertainment and information.
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Descripción Routledge, 2017. Hardback. Estado de conservación: NEW. 9780805800333 This listing is a new book, a title currently in-print which we order directly and immediately from the publisher. Print on Demand title, produced to the highest standard, and there would be a delay in dispatch of around 10 working days. Nº de ref. de la librería HTANDREE0214037
Descripción Lawrence Erlbaum. Estado de conservación: BRAND NEW. BRAND NEW Hardcover-416pp - This title is now printed on demand - please allow an added 2-3 weeks for shipment! A Brand New Quality Book from a Full-Time Bookshop in business since 1992!. Nº de ref. de la librería 2007215
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Descripción Routledge, 1991. Hardcover. Estado de conservación: New. book. Nº de ref. de la librería 0805800336
Descripción Lawrence Erlbaum Assoc Inc, 1991. Hardcover. Estado de conservación: Brand New. 1st edition. 416 pages. 9.50x6.50x1.25 inches. In Stock. Nº de ref. de la librería zk0805800336