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Sinopsis
The classic guide to copywriting, now in an entirely updated third edition
This is a book for everyone who writes or approves copy: copywriters, account executives, creative directors, freelance writers, advertising managers . . . even entrepreneurs and brand managers. It reveals dozens of copywriting techniques that can help you write ads, commercials, and direct mail that are clear, persuasive, and get more attention—and sell more products.
Among the tips revealed are:
• eight headlines that work—and how to use them
• eleven ways to make your copy more readable
• fifteen ways to open a sales letter
• the nine characteristics of successful print ads
• how to build a successful freelance copywriting practice
• fifteen techniques to ensure your e-mail marketing message is opened
This thoroughly revised third edition includes all new essential information for mastering copywriting in the Internet era, including advice on Web- and e-mail-based copywriting, multimedia presentations, and Internet research and source documentation, as well as updated resources. Now more indispensable than ever, The Copywriter's Handbook remains the ultimate guide for people who write or work with copy.
"I don't know a single copywriter whose work would not be improved by reading this book." —David Ogilvy
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Acerca del autor
Robert W. Bly is a freelance copywriter specializing in business-to-business, high-tech, and direct advertising. He is the author of more than sixty books and has appeared on CNBC and CBS's Hard Copy. He lives in Dumont, New Jersey.
"Sobre este título" puede pertenecer a otra edición de este libro.
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The Copywriter's Handbook: A Step-By-Step Guide to Writing Copy That Sells
Publicado por
Holt McDougal, 2006
ISBN 10: 0805078045
ISBN 13: 9780805078046
Antiguo o usado
Paperback
Librería: ThriftBooks-Atlanta, AUSTELL, GA, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 0.82. Nº de ref. del artículo: G0805078045I4N00
Cantidad disponible: 2 disponibles
Imagen de archivo
The Copywriter's Handbook: A Step-By-Step Guide to Writing Copy That Sells
Publicado por
Holt McDougal, 2006
ISBN 10: 0805078045
ISBN 13: 9780805078046
Antiguo o usado
Paperback
Librería: ThriftBooks-Dallas, Dallas, TX, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 0.82. Nº de ref. del artículo: G0805078045I4N00
Cantidad disponible: 2 disponibles
Imagen de archivo
The Copywriter's Handbook: A Step-By-Step Guide to Writing Copy That Sells
Publicado por
Holt McDougal, 2006
ISBN 10: 0805078045
ISBN 13: 9780805078046
Antiguo o usado
Paperback
Librería: ThriftBooks-Dallas, Dallas, TX, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 0.82. Nº de ref. del artículo: G0805078045I3N00
Cantidad disponible: 5 disponibles
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The Copywriter's Handbook : A Step-By-Step Guide to Writing Copy That Sells, 3rd Edition
Publicado por
Holt & Company, Henry, 2006
ISBN 10: 0805078045
ISBN 13: 9780805078046
Antiguo o usado
Tapa blanda
Librería: Better World Books Ltd, Dunfermline, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Condición: Good. Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Nº de ref. del artículo: 4366512-6
Cantidad disponible: 2 disponibles
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The Copywriter's Handbook: A Step-By-Step Guide to Writing Copy That Sells
Publicado por
Holt McDougal, 2006
ISBN 10: 0805078045
ISBN 13: 9780805078046
Antiguo o usado
Paperback
Librería: ThriftBooks-Reno, Reno, NV, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 0.82. Nº de ref. del artículo: G0805078045I4N00
Cantidad disponible: 2 disponibles
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The Copywriter's Handbook: A Step-By-Step Guide to Writing Copy That Sells
Publicado por
Holt McDougal, 2006
ISBN 10: 0805078045
ISBN 13: 9780805078046
Antiguo o usado
Paperback
Librería: ThriftBooks-Phoenix, Phoenix, AZ, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 0.82. Nº de ref. del artículo: G0805078045I4N00
Cantidad disponible: 1 disponibles
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The Copywriter's Handbook
Publicado por
Henry Holt & Company Inc, United States, New York, 2006
ISBN 10: 0805078045
ISBN 13: 9780805078046
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Paperback
Librería: WorldofBooks, Goring-By-Sea, WS, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Nº de ref. del artículo: GOR002427631
Cantidad disponible: 18 disponibles
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The Copywriter's Handbook: A Step-by-step Guide to Writing Copy That Sells
Librería: AwesomeBooks, Wallingford, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Very Good. The Copywriter's Handbook: A Step-by-step Guide to Writing Copy That Sells This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Nº de ref. del artículo: 7719-9780805078046
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The Copywriter's Handbook: A Step-by-step Guide to Writing Copy That Sells
Librería: Bahamut Media, Reading, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Nº de ref. del artículo: 6545-9780805078046
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The Copywriter's Handbook : A Step-By-Step Guide to Writing Copy That Sells, 3rd Edition
Publicado por
Holt & Company, Henry, 2006
ISBN 10: 0805078045
ISBN 13: 9780805078046
Antiguo o usado
Tapa blanda
Librería: Better World Books, Mishawaka, IN, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Condición: Very Good. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. Nº de ref. del artículo: GRP80319042
Cantidad disponible: 1 disponibles