Embedded Sustainability: The Next Big Competitive Advantage

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9780804775540: Embedded Sustainability: The Next Big Competitive Advantage

Book by Laszlo Chris Zhexembayeva Nadya

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Críticas:

"Business strategy and competitive advantage are essentially about choice and discipline, though rising ecological and social pressures have left many organizations around the world floundering in terms of what those strategic choices and discipline should look like. Smart leaders will quickly seize on Laszlo and Zhexembayeva's blueprint for embedded sustainability as the foundation for the new economic logic of competitive advantage. Embedded sustainability is the essential discipline for market leaders."--Mason Carpenter, M. Keith Weikel Professor of Leadership, University of Wisconsin-Madison

Reseña del editor:

We are in the midst of a sea-change. In years past, corporate social responsibility may have been seen as a feather in a corporation's cap but, today, ecological and social pressures require a new type of business response. In "Embedded Sustainability," authors Chris Laszlo and Nadya Zhexembayeva convincingly show how companies can better leverage global challenges for enduring profit and growth. In this outstanding book, readers will learn about the marquis concept of "embedded sustainability": the incorporation of environmental, health, and social value into core business activities with no trade-off in price or quality. When Clorox introduced its new line of Green Works cleaners or Nissan developed its Leaf 100% electric car, these firms were pursuing a profit shift in mainstream markets. In addition to churning out smarter (instead of just greener) products for consumers at large, embedded sustainability is capable of hugely motivating employees. Most of all, it enables companies to create even higher returns for investors, while responding to the new market realities of declining resources, radical transparency, and rising customer expectations. This book helps readers to comprehend--and act on--the notion of embedded sustainability, explaining why it is now a requisite in every sector, how smart companies are creating even higher value for their customers and investors, and what new management competencies are needed to compete in today's marketplace.

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Chris Laszlo
Editorial: Stanford University Press (2011)
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Descripción Stanford University Press, United States, 2011. Hardback. Estado de conservación: New. 236 x 152 mm. Language: English . Brand New Book. We are in the midst of a sea-change. In years past, corporate social responsibility may have been seen as a feather in a corporation s cap but, today, ecological and social pressures require a new type of business response. In Embedded Sustainability, authors Chris Laszlo and Nadya Zhexembayeva convincingly show how companies can better leverage global challenges for enduring profit and growth. In this outstanding book, readers will learn about the marquis concept of embedded sustainability : the incorporation of environmental, health, and social value into core business activities with no trade-off in price or quality. When Clorox introduced its new line of Green Works cleaners or Nissan developed its Leaf 100 electric car, these firms were pursuing a profit shift in mainstream markets. In addition to churning out smarter (instead of just greener) products for consumers at large, embedded sustainability is capable of hugely motivating employees. Most of all, it enables companies to create even higher returns for investors, while responding to the new market realities of declining resources, radical transparency, and rising customer expectations.This book helps readers to comprehend-and act on-the notion of embedded sustainability, explaining why it is now a requisite in every sector, how smart companies are creating even higher value for their customers and investors, and what new management competencies are needed to compete in today s marketplace. Nº de ref. de la librería AAS9780804775540

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Chris Laszlo, Nadya Zhexembayeva
Editorial: Stanford University Press, United States (2011)
ISBN 10: 0804775540 ISBN 13: 9780804775540
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Descripción Stanford University Press, United States, 2011. Hardback. Estado de conservación: New. 236 x 152 mm. Language: English . Brand New Book. We are in the midst of a sea-change. In years past, corporate social responsibility may have been seen as a feather in a corporation s cap but, today, ecological and social pressures require a new type of business response. In Embedded Sustainability, authors Chris Laszlo and Nadya Zhexembayeva convincingly show how companies can better leverage global challenges for enduring profit and growth. In this outstanding book, readers will learn about the marquis concept of embedded sustainability : the incorporation of environmental, health, and social value into core business activities with no trade-off in price or quality. When Clorox introduced its new line of Green Works cleaners or Nissan developed its Leaf 100 electric car, these firms were pursuing a profit shift in mainstream markets. In addition to churning out smarter (instead of just greener) products for consumers at large, embedded sustainability is capable of hugely motivating employees. Most of all, it enables companies to create even higher returns for investors, while responding to the new market realities of declining resources, radical transparency, and rising customer expectations.This book helps readers to comprehend-and act on-the notion of embedded sustainability, explaining why it is now a requisite in every sector, how smart companies are creating even higher value for their customers and investors, and what new management competencies are needed to compete in today s marketplace. Nº de ref. de la librería AAS9780804775540

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Chris Laszlo
Editorial: Stanford Business Books (2011)
ISBN 10: 0804775540 ISBN 13: 9780804775540
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Descripción Hardcover. Estado de conservación: New. 160mm x 25mm x 231mm. Hardcover. We are in the midst of a sea change. Corporate social responsibility may have been seen as a feather in a corporation's cap in years past. But, today, ecological and social pressures .Shipping may be from multiple locations in the US or from the UK, depending on stock availability. 269 pages. 0.590. Nº de ref. de la librería 9780804775540

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Descripción Stanford University Press, 2011. HRD. Estado de conservación: New. New Book. Shipped from US within 10 to 14 business days. Established seller since 2000. Nº de ref. de la librería IB-9780804775540

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