Designing Messages for Development Communication: An Audience Participation-Based Approach (Communication and Human Values)

0 valoración promedio
( 0 valoraciones por Goodreads )
 
9780803991064: Designing Messages for Development Communication: An Audience Participation-Based Approach (Communication and Human Values)
Críticas:

`the author has done a very good job of turning development (support) communication `common sense' into `practical academic sense'. She has shown in a practical way that it is not enough only to propound high-sounding academic theories about commonsense-based participatory development communication and then fail to show how they work in real life, as many of us have done and continue to do. The author has married theory to practice by showing media practitioners how it can/has been done.' - Media Development

`It is a solid written and formulated booklet summarizing the contents of all chapters one by one in its summary, concluding that the implementation of the audience participation-based development commnication method depends on whether the media production team is actually charged with communication to promote participation in national transformation.... The book will be of great help to those who work in the field on the facilitating level, training people to be future trainers in the field of development supporting communication.' - Massacommunicatie

Reseña del editor:

This accessible and pragmatic handbook focuses on the problems of designing audience responsive messages in the Third World. It takes the media producer step-by-step through an audience research-based methodology to bridge the cultural and informational distance between senders and receivers.

Bella Mody firstly examines the origins and nature of media use in national development over the last thirty years. She then presents guidelines for information collection, ways of presenting the goal of communication and on methods of testing early drafts of the message to ensure that the needs of the target audience have been accurately assessed.

"Sobre este título" puede pertenecer a otra edición de este libro.

Los mejores resultados en AbeBooks

1.

Bella Mody
Editorial: SAGE Publications Pvt. Ltd (1992)
ISBN 10: 0803991061 ISBN 13: 9780803991064
Nuevos Paperback Cantidad: 1
Librería
Ergodebooks
(RICHMOND, TX, Estados Unidos de America)
Valoración
[?]

Descripción SAGE Publications Pvt. Ltd, 1992. Paperback. Estado de conservación: New. Nº de ref. de la librería DADAX0803991061

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 36,03
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 3,56
A Estados Unidos de America
Destinos, gastos y plazos de envío

2.

Bella Mody
ISBN 10: 0803991061 ISBN 13: 9780803991064
Nuevos Cantidad: 1
Librería
Castle Rock
(Pittsford, NY, Estados Unidos de America)
Valoración
[?]

Descripción Estado de conservación: Brand New. Book Condition: Brand New. Nº de ref. de la librería 97808039910641.0

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 108,90
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 3,56
A Estados Unidos de America
Destinos, gastos y plazos de envío