Managing Innovation - Tapa blanda

Henry, Jane

 
9780803985063: Managing Innovation
Tapa blanda
ISBN 10: 0803985061 ISBN 13: 9780803985063
Editorial: SAGE Publications Ltd, 1991

Sinopsis

Focusing on the processes of innovation in organizations and how these can be encouraged and managed, the book offers a mix of reviews of key topics alongside numerous case studies and practical ideas. The authors explore the nature of strategic innovation and visionary leadership. They address the creation of organizational environments in which innovation can flourish, and the issues involved in moving from creative idea to successful implementation. Examples of major entrepreneurs bring new products, or overall organizational transformation and renewal. The wide range of techniques and procedures described includes scenario planning and visioning, idea offices and creative incrementalism. The book concludes with overviews of the critical success factors for meeting the continual challenge to innovate and change. Capturing the current shift in management thinking and practice to a more organic flexible, human appreciation of organizational process, "Managing Innovation" aims to be useful reading for all managers, management students and teachers concerned with organizational innovation. It is a course reader for the Open University MBA.

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Reseña del editor

Focusing on the processes of innovation in organizations and how these can be encouraged and managed, the book offers a mix of reviews of key topics alongside numerous case studies and practical ideas. The authors explore the nature of strategic innovation and visionary leadership. They address the creation of organizational environments in which innovation can flourish, and the issues involved in moving from creative idea to successful implementation. Examples of major entrepreneurs bring new products, or overall organizational transformation and renewal. The wide range of techniques and procedures described includes scenario planning and visioning, idea offices and creative incrementalism. The book concludes with overviews of the critical success factors for meeting the continual challenge to innovate and change. Capturing the current shift in management thinking and practice to a more organic flexible, human appreciation of organizational process, "Managing Innovation" aims to be useful reading for all managers, management students and teachers concerned with organizational innovation. It is a course reader for the Open University MBA.

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Editorial
SAGE Publications Ltd
Año de publicación
1991
Idioma
Inglés
ISBN 10 
0803985061
ISBN 13 
9780803985063
Encuadernación
Tapa blanda
Número de páginas
323
Contacto del fabricante
no disponible
Persona responsable
no disponible

Otras ediciones populares con el mismo título

9780803985056: Managing Innovation

Edición Destacada

ISBN 10:  0803985053 ISBN 13:  9780803985056
Editorial: SAGE Publications Ltd, 1991
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