Using Communication Theory: An Introduction to Planned Communication - Tapa blanda

Windahl, Sven; Signitzer, Benno; Olson, Jean T

 
9780803984318: Using Communication Theory: An Introduction to Planned Communication
Tapa blanda
ISBN 10: 0803984316 ISBN 13: 9780803984318
Editorial: SAGE Publications Ltd, 1991

Sinopsis

This broad-ranging textbook provides a clear and comprehensive introduction to using communication theory in real-life communication activities. Planned communication, both interpersonal and through the mass media, is a standard facet of modern life. It is as evident in public health campaigns on smoking, drugs or AIDS as in commercial advertising and public relations. This textbook outlines how such communication can be informed by an understanding of the theories of communication that have evolved over the last thirty years.

How are ideas diffused through the mass media and other channels of communication? How does the audience read a message? What is known about the impact of different ways of handling a communication campaign? In examining these and similar questions the authors offer students helpful guidance through the often complex area of communication theory, relating it throughout to its practical implications.

"Sinopsis" puede pertenecer a otra edición de este libro.

Críticas

`Accessible, authoritative and up-to-date, the book does an admirable job of bridging the gap between communication theory and many different kinds of applications.' - Denis McQuail, University of Amsterdam

`The text is itself a masterpiece of clear communication. Strongly recommended.' - Journal of the Institute of Health Education

Reseña del editor

This broad-ranging textbook provides a clear and comprehensive introduction to using communication theory in real-life communication activities. Planned communication, both interpersonal and through the mass media, is a standard facet of modern life. It is as evident in public health campaigns on smoking, drugs or AIDS as in commercial advertising and public relations. This textbook outlines how such communication can be informed by an understanding of the theories of communication that have evolved over the last thirty years.

How are ideas diffused through the mass media and other channels of communication? How does the audience read a message? What is known about the impact of different ways of handling a communication campaign? In examining these and similar questions the authors offer students helpful guidance through the often complex area of communication theory, relating it throughout to its practical implications.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
SAGE Publications Ltd
Año de publicación
1991
Idioma
Inglés
ISBN 10 
0803984316
ISBN 13 
9780803984318
Encuadernación
Tapa blanda
Número de edición
1
Número de páginas
256
Contacto del fabricante
no disponible
Persona responsable
no disponible

Otras ediciones populares con el mismo título

9780803984301: Using Communication Theory: An Introduction to Planned Communication

Edición Destacada

ISBN 10:  0803984308 ISBN 13:  9780803984301
Editorial: SAGE Publications Ltd, 1991
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