Media Performance: Mass Communication and the Public Interest - Tapa blanda

McQuail, Denis

 
9780803982956: Media Performance: Mass Communication and the Public Interest
Tapa blanda
ISBN 10: 080398295X ISBN 13: 9780803982956
Editorial: SAGE Publications Ltd, 1992

Sinopsis

This major text by the author of Mass Communication Theory offers a comprehensive analysis of the growing field of assessment and evaluation of the performance of mass media. Across different societies, with varying media systems, there is evidence of increasing concern with the nature and quality of media output as well as about the independence and diversity of media systems. In this broad-ranging overview, Denis McQuail outlines the varying means of media performance assessment which have been attempted. He analyzes the central questions of what the `public interest′ means in this context, which criteria are relevant for assessing media performance, how such values are established and how they can be reconciled with the economic, industrial and audience market contexts.

Both encapsulating a major area of recent debate and research, and advancing it to a new level, this book will be essential reading for students of media and communication studies and for those actively involved with media policy and practice.

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Acerca del autor

Denis McQuail (1935-2017) was Emeritus Professor at the School of Communication Research (ASCOR) University of Amsterdam and Visiting Professor in the Department of Politics at the University of Southampton. He studied history and sociology at the University of Oxford and received his Ph.D. from the University of Leeds. He is an Honorary Doctor of the University of Gent. He has published widely in the field of media and communication, with particular reference to audience research, media policy and performance, and political communication. His most recent book publication is McQuail′s Media and Mass Communication Theory, 7th edition., SAGE, 2020, co-authored by Mark Deuze.

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Editorial
SAGE Publications Ltd
Año de publicación
1992
Idioma
Inglés
ISBN 10 
080398295X
ISBN 13 
9780803982956
Encuadernación
Tapa blanda
Número de edición
1
Número de páginas
368
Contacto del fabricante
no disponible
Persona responsable
gpsr@libri.de
gpsr@libri.de

Europaallee 1
Bad Hersfeld
36244
Alemania

Otras ediciones populares con el mismo título

9780803982949: Media Performance: Mass Communication and the Public Interest

Edición Destacada

ISBN 10:  0803982941 ISBN 13:  9780803982949
Editorial: SAGE Publications Ltd, 1992
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