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The Circuit of Mass Communication: Media Strategies, Representation and Audience Reception in the AIDS Crisis - Tapa dura

 
9780803977020: The Circuit of Mass Communication: Media Strategies, Representation and Audience Reception in the AIDS Crisis

Sinopsis

This book moves beyond the narrow focus of much of the work on media and cultural studies to examine the whole process of interaction between the media and the social world. Rejecting approaches which focus only on ownership or discourse or audience reception, this new book from the Glasgow Media Group, examines: promotional strategies; media production; representation and audience responses; as well as broader impacts on policy, culture and society.

Using a detailed analysis of the struggle over representation during the AIDS crisis as point of departure, The Circuit of Mass Communication reveals the power of the media to influence public opinion, and the complex interaction between media coverage, audience response and contemporary power relations. Based on extensive empirical research, this book offers a range of challenging insights on media power, active audiences and moral panics.

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Acerca del autor

David Miller is a member of the Stirling Media Research Institute, University of Stirling; Jenny Kitzinger is the Director of the Centre for Media and Communications Research in the Department of Human Sciences, Brunel University; Kevin Williams lectures in journalism at the University of Wales, Cardiff; and Peter Beharrell is a former lecturer in sociology - he is currently training to be a social worker in Dundee.

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9780803977037: The Circuit of Mass Communication: Media Strategies, Representation and Audience Reception in the AIDS Crisis

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ISBN 10:  0803977034 ISBN 13:  9780803977037
Editorial: SAGE Publications Ltd, 1998
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Miller, D. et al
Publicado por Sage Publications Ltd, 1998
ISBN 10: 0803977026 ISBN 13: 9780803977020
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Librería: Anybook.com, Lincoln, Reino Unido

Calificación del vendedor: 5 de 5 estrellas Valoración 5 estrellas, Más información sobre las valoraciones de los vendedores

Condición: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,500grams, ISBN:0803977026. Nº de ref. del artículo: 9073810

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