Gender Issues and Consumer Behavior - Tapa blanda

 
9780803953246: Gender Issues and Consumer Behavior
Tapa blanda
ISBN 10: 0803953240 ISBN 13: 9780803953246
Editorial: SAGE Publications, Inc, 1994

Sinopsis

Why, how and to what extent does gender influence consumer behaviour? Beginning with a general introduction to gender and consumer behaviour, this volume addresses a range of topics including: gender as a cultural construct; comparison of self to advertising models; gender socializations; and changing gender roles. Each chapter begins with a discussion of the current issues and literature in psychology, sociology, history and anthropology, then proceeds to a presentation of current research on the interaction between gender, consumer behaviour and marketing.

"Sinopsis" puede pertenecer a otra edición de este libro.

Reseña del editor

Why, how and to what extent does gender influence consumer behaviour? Beginning with a general introduction to gender and consumer behaviour, this volume addresses a range of topics including: gender as a cultural construct; comparison of self to advertising models; gender socializations; and changing gender roles. Each chapter begins with a discussion of the current issues and literature in psychology, sociology, history and anthropology, then proceeds to a presentation of current research on the interaction between gender, consumer behaviour and marketing.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
SAGE Publications, Inc
Año de publicación
1994
Idioma
Inglés
ISBN 10 
0803953240
ISBN 13 
9780803953246
Encuadernación
Tapa blanda
Número de edición
1
Número de páginas
240
Editor
Costa Janeen Arnold
Contacto del fabricante
no disponible
Persona responsable
no disponible

Otras ediciones populares con el mismo título

9780803953239: Gender Issues and Consumer Behavior

Edición Destacada

ISBN 10:  0803953232 ISBN 13:  9780803953239
Editorial: SAGE Publications, Inc, 1994
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