Qualitative Methods in Management Research - Tapa dura

Gummesson, Evert

 
9780803942035: Qualitative Methods in Management Research
Tapa dura
ISBN 10: 0803942036 ISBN 13: 9780803942035
Editorial: SAGE Publications, Inc, 1991

Sinopsis

Qualitative methodology as a powerful tool for research in management and business administration is explored in this volume. With skill and insight, Evert Gummesson analyzes the roles and methods used by academic researchers and management consultants when working with change processes in companies and organizations. Focusing on case-study research and the use of qualitative methods for data collection and analysis, he aims to make the researcher more aware of research opportunities inherent in the application of a qualitative approach.

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Acerca del autor

Evert Gummesson is Professor Emeritus of Service Marketing and Management at the Stockholm Business School, and is its former Research Director. He graduated at the Stockholm School of Economics, has a Ph.D. from Stockholm University and is a Fellow and Honorary Doctor of Hanken School of Economics, Helsinki, Finland, and a Fellow of the University of Tampere, Finland. He is a frequent speaker at conferences, companies, executive education programs, and universities throughout the world.

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Editorial
SAGE Publications, Inc
Año de publicación
1991
Idioma
Inglés
ISBN 10 
0803942036
ISBN 13 
9780803942035
Encuadernación
Tapa dura
Número de edición
2
Número de páginas
224
Contacto del fabricante
no disponible
Persona responsable
no disponible

Otras ediciones populares con el mismo título

9780862381974: Qualitative Methods in Management Research

Edición Destacada

ISBN 10:  0862381975 ISBN 13:  9780862381974
Editorial: Chartwell-Bratt, 1989
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