Making Sales: Influence as Interpersonal Accomplishment (SAGE Library of Social Research) - Tapa dura

Prus, Robert C.

 
9780803934092: Making Sales: Influence as Interpersonal Accomplishment (SAGE Library of Social Research)

Sinopsis

Making Sales - an ethnographic enquiry - uses interview, observation and participant-observation materials to portray sales work as it is experienced by the people involved. The author depicts the dilemmas, strategies, practical limitations, frustrations and excitement experienced by vendors in their dealings with their customers. Prus also demonstrates how people draw upon and manipulate human communication, symbolic meanings, relationships and the norms of moral order to accomplish their goals.

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Reseña del editor

Making Sales - an ethnographic enquiry - uses interview, observation and participant-observation materials to portray sales work as it is experienced by the people involved. The author depicts the dilemmas, strategies, practical limitations, frustrations and excitement experienced by vendors in their dealings with their customers. Prus also demonstrates how people draw upon and manipulate human communication, symbolic meanings, relationships and the norms of moral order to accomplish their goals.

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Otras ediciones populares con el mismo título

9780803934108: Making Sales: Influence as Interpersonal Accomplishment (SAGE Library of Social Research)

Edición Destacada

ISBN 10:  0803934106 ISBN 13:  9780803934108
Editorial: SAGE Publications, Inc, 1989
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