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Sinopsis
This volume describes a variety of applications for focus groups in social science, pointing out its potential as a self-contained means of collecting data and as a supplement to other research methods, both qualitative and quantitative. The author compares the focus group to more common qualitative techniques - individual interviewing and participant observation - stressing the advantages and weaknesses of each. He presents a thorough treatment of practical issues of planning and running a focus group and suggests ways research can be designed around the technique. The volume closes with a look at the potential contributions of focus groups to qualitative research.
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Acerca del autor
David L. Morgan is a professor emeritus in Department of Sociology at Portland State University. He is a sociological social psychologist, who is widely known for his work on focus groups, including his book, Focus Groups as Qualitative Research, and as coauthor of The Focus Group Kit. In addition, he has worked extensively on mixed methods, including a book for SAGE, Integrating Qualitative and Quantitative Methods. Most recently, he has published Essentials of Dyadic Interviewing for Routledge, and A New Era in Focus Group Research, co-edited, with Rosaline Barbour, for Palgrave.
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- EditorialSAGE Publications, Inc
- Año de publicación1988
- ISBN 10 0803932081
- ISBN 13 9780803932081
- EncuadernaciónTapa dura
- IdiomaInglés
- Número de edición1
- Número de páginas88
- Contacto del fabricanteno disponible
EUR 14,50
EUR 35,96 gastos de envío desde Estados Unidos de America a España
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Imagen de archivo
Focus Groups as Qualitative Research, Qualitative Research Methods series 16,
Publicado por
SAGE Publications, Inc./Newbury Park, California,, 1988
ISBN 10: 0803932081
ISBN 13: 9780803932081
Antiguo o usado
Tapa dura
Original o primera edición
Librería: Alf Books, Menomonie, WI, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
hard cover, some highlighting in the book, 83 pages including references, 5 5/8 x 8 3/4 inches, first printing, 1988, very good book condition, no dust jacket, non-fiction, Nº de ref. del artículo: A 2684
Cantidad disponible: 1 disponibles