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Sinopsis
This volume describes a variety of applications for focus groups in social science, pointing out its potential as a self-contained means of collecting data and as a supplement to other research methods, both qualitative and quantitative. The author compares the focus group to more common qualitative techniques - individual interviewing and participant observation - stressing the advantages and weaknesses of each. He presents a thorough treatment of practical issues of planning and running a focus group and suggests ways research can be designed around the technique. The volume closes with a look at the potential contributions of focus groups to qualitative research.
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Acerca del autor
David L. Morgan is a professor emeritus in Department of Sociology at Portland State University. He is a sociological social psychologist, who is widely known for his work on focus groups, including his book, Focus Groups as Qualitative Research, and as coauthor of The Focus Group Kit. In addition, he has worked extensively on mixed methods, including a book for SAGE, Integrating Qualitative and Quantitative Methods. Most recently, he has published Essentials of Dyadic Interviewing for Routledge, and A New Era in Focus Group Research, co-edited, with Rosaline Barbour, for Palgrave.
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Focus Groups as Qualitative Research (Qualitative Research Methods)
Publicado por
SAGE Publications, Inc, 1988
ISBN 10: 0803932081
ISBN 13: 9780803932081
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Librería: ThriftBooks-Dallas, Dallas, TX, Estados Unidos de America
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Hardcover. Condición: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 0.3. Nº de ref. del artículo: G0803932081I3N00
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Focus Groups As Qualitative Research
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SAGE Publications, Incorporated, 1988
ISBN 10: 0803932081
ISBN 13: 9780803932081
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Librería: Better World Books, Mishawaka, IN, Estados Unidos de America
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Focus Groups As Qualitative Research (Qualitative Research Methods Series, Band 16)
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SAGE Publications Inc, 1988
ISBN 10: 0803932081
ISBN 13: 9780803932081
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Librería: Buchpark, Trebbin, Alemania
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Condición: Gut. Zustand: Gut | Sprache: Englisch | Produktart: Bücher. Nº de ref. del artículo: 43057618/203
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Focus Groups as Qualitative Research, Qualitative Research Methods series 16,
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SAGE Publications, Inc./Newbury Park, California,, 1988
ISBN 10: 0803932081
ISBN 13: 9780803932081
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Librería: Alf Books, Menomonie, WI, Estados Unidos de America
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hard cover, some highlighting in the book, 83 pages including references, 5 5/8 x 8 3/4 inches, first printing, 1988, very good book condition, no dust jacket, non-fiction, Nº de ref. del artículo: A 2684
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