Media, Audience, and Social Structure - Tapa blanda

 
9780803925823: Media, Audience, and Social Structure
Tapa blanda
ISBN 10: 0803925824 ISBN 13: 9780803925823
Editorial: SAGE Publications, Inc, 1987

Sinopsis

Media, Audience, and Social Structure presents an integrated overview of current sociological research on mass media and society. Specific questions addressed include the media′s role in various social processes; how and why media organizations operate as they do; the relationships between media and special audiences; how to conceptualize and measure media effects and their impact on public opinion; and how to analyze (both qualitatively and quantitatively) media content.

"Sinopsis" puede pertenecer a otra edición de este libro.

Acerca del autor

Sandra J. Ball-Rokeach, PhD, is a professor of Communication and Sociology in the Annenberg School for Communication and Journalism at the University of Southern California. She is the founder and principal investigator of The Metamorphosis Project―an in-depth inquiry into the transformation of urban community under the forces of globalization, new communication technologies, and population diversity. This multi-method project is guided by communication infrastructure theory. It has addressed issues of civic engagement, health disparities, intergroup relations, and community news site development.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
SAGE Publications, Inc
Año de publicación
1987
Idioma
Inglés
ISBN 10 
0803925824
ISBN 13 
9780803925823
Encuadernación
Tapa blanda
Número de edición
1
Número de páginas
448
Editor
Ball-Rokeach Sandra J., Cantor Muriel G., Alexander Jeffrey C.
Contacto del fabricante
no disponible
Persona responsable
no disponible

Otras ediciones populares con el mismo título

9780803925816: Media, Audience, and Social Structure

Edición Destacada

ISBN 10:  0803925816 ISBN 13:  9780803925816
Editorial: SAGE Publications, Inc, 1987
Tapa dura