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The Main Source: Learning from Television News - Tapa dura

Robinson, John P.; Davis, Dennis K.; Woodall, Gill W.; Levy, Mark R.; Gurevitch, Michael

 
9780803925694: The Main Source: Learning from Television News

Sinopsis

The authors effectively challenge the myth that the public gets most of its news from television. In a wide-ranging study (with European and US data), they conclude that television is not the public′s `main source′ for news. The Main Source uses innovative survey techniques to show that public understanding of news information is considerably higher than previous research has found and that television news presentation could be far more effective.

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Reseña del editor

The authors effectively challenge the myth that the public gets most of its news from television. In a wide-ranging study (with European and US data), they conclude that television is not the public's `main source' for news. The Main Source uses innovative survey techniques to show that public understanding of news information is considerably higher than previous research has found and that television news presentation could be far more effective.

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