Sinopsis
What role does mass communication play in shaping public opinion? Why is advertising so effective as a means of political persuasion? How have technical advances in communication altered the processes of policy and decision making? The massive, 28 chapter Handbook of Political Communication addresses these and other questions in this evolving field. It is the first book to comprehensively address the origins, future potential and findings of the field.
`This book is, without pretense, a scholarly work, and it uses scholarly approaches to the entire field of political communication...As Ed McMahon might say, "EVERYTHING you would ever want to know about political communication is here in this one volume!" You are right, encyclopedia-breath.′ -- Campaigns-Elections, Summer 1982.
`A necessary and welcome first distillation from a body of knowledge in ferment...a benchmark for subsequent knowledge developed in the unfolding field.′ -- Choice, June 1982.
"Sinopsis" puede pertenecer a otra edición de este libro.
Reseña del editor
What role does mass communication play in shaping public opinion? Why is advertising so effective as a means of political persuasion? How have technical advances in communication altered the processes of policy and decision making? The massive, 28 chapter Handbook of Political Communication addresses these and other questions in this evolving field. It is the first book to comprehensively address the origins, future potential and findings of the field.
`This book is, without pretense, a scholarly work, and it uses scholarly approaches to the entire field of political communication...As Ed McMahon might say, "EVERYTHING you would ever want to know about political communication is here in this one volume!" You are right, encyclopedia-breath.' -- Campaigns-Elections, Summer 1982.
`A necessary and welcome first distillation from a body of knowledge in ferment...a benchmark for subsequent knowledge developed in the unfolding field.' -- Choice, June 1982.
"Sobre este título" puede pertenecer a otra edición de este libro.
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Handbook of Political Communication
Publicado por
SAGE Publications, Incorporated, 1981
ISBN 10: 0803917147
ISBN 13: 9780803917149
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Condición: Good. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Nº de ref. del artículo: GRP64582348
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New Directions in Political Communication: A Resource Book
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Sage Publications, 1980
ISBN 10: 0803917147
ISBN 13: 9780803917149
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Librería: Anybook.com, Lincoln, Reino Unido
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Condición: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In good all round condition. Dust jacket in good condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,800grams, ISBN:0803917147. Nº de ref. del artículo: 5774869
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Handbook of Political Communication
Publicado por
SAGE Publications, Inc, 1982
ISBN 10: 0803917147
ISBN 13: 9780803917149
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Librería: WeBuyBooks, Rossendale, LANCS, Reino Unido
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Condición: Good. Most items will be dispatched the same or the next working day. A copy that has been read but remains in clean condition. All of the pages are intact and the cover is intact and the spine may show signs of wear. The book may have minor markings which are not specifically mentioned. Nº de ref. del artículo: rev4464167223
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Handbook of Political Communication
Publicado por
SAGE Publications, Inc, 1981
ISBN 10: 0803917147
ISBN 13: 9780803917149
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Librería: SHIMEDIA, Brooklyn, NY, Estados Unidos de America
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Condición: New. Satisfaction Guaranteed or your money back. Nº de ref. del artículo: 0803917147
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Handbook of Political Communication
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Beverly Hills, California, U.S.A., 1981, First Printing (Stated), Sage Publications, Inc., 1981
ISBN 10: 0803917147
ISBN 13: 9780803917149
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Librería: Jean Blicksilver, Bookseller, Atlanta, GA, Estados Unidos de America
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Hardcover. Condición: Very Good. Dust Jacket Included. 1st Edition. Near Fine Hardcover in Good+ Dust Jacket; 9 1/4"; burnt orange leatherette with bright, distinct gilt lettering on spine; 732 pages including introduction, 22 chapters including tables and figures, conclusion, 2 appendices, section about authors and editors, and an index; some surface rubbing, a few tiny/very small chips, and sunned spine on dust jacket; some minor dusting on exterior edges of pages (text block); nice tight and attractive copy. Nº de ref. del artículo: 21648
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