Public Communication Campaigns - Tapa dura

Sinopsis

Original essays define the scope of and show how to improve campaigns that promote public service programmes -- among them, anti-smoking, family planning, heart disease prevention, and fire prevention campaigns. Academics, programme administrators, evaluators and policy makers show how to assess needs and goals, plan a campaign, evaluate its success, and select appropriate media.

′The relevance of this book for the audience of this journal is beyond doubt. Almost everyday we see posters, magazine articles, tv advertisements or announcements on how to plan our families, to conserve our energy, to reduce environmental pollution, to save our forests, etc...Now the time is ripe to make a state-of-the-art assessment of the field and to inform policy makers what is possible with mass communication campaigns and what is not possible.′ -- Population Research & Policy Review, 1982

`The chapters summarize existing knowledge about the communication process and offer some important suggestions.′ -- Bout de Papier, Autumn, 1986.@Q

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