Positioning to Win: Planning and Executing the Superior Proposal - Tapa dura

Beveridge, James M.; Velton, Edward J.

 
9780801971129: Positioning to Win: Planning and Executing the Superior Proposal

Sinopsis

Describes a marketing system designed to create successful proposals by emphasizing a company's strengths, neutralizing its weaknesses, and appealing to the needs and emotions of the customer

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Reseña del editor

Describes a marketing system designed to create successful proposals by emphasizing a company's strengths, neutralizing its weaknesses, and appealing to the needs and emotions of the customer

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