Advertising Progress: American Business and the Rise of Consumer Marketing (Studies in Industry and Society) - Tapa dura

Laird, Pamela Walker

 
9780801858413: Advertising Progress: American Business and the Rise of Consumer Marketing (Studies in Industry and Society)
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ISBN 10: 0801858410 ISBN 13: 9780801858413
Editorial: Johns Hopkins University Press, 1998

Sinopsis

Drawing on both business and cultural contexts, the author explores the development of an American phenomenon - professional advertising. She links advertising's rise and transformations to turn-of-the-century changes which affected American society, from the rise of professional specialization to the communications revolution made possible by new technologies. At the heart of the story, Laird finds a fundamental shift from the work of informing customers (telling people what manufacturers had to sell) to creating consumers (persuading people what they needed to buy). She also describes how and why the creators of advertisements laid claim to the notion of progress and used it to legitimate their powerful influence in American business and culture.

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Acerca del autor

Pamela Walker Laird teaches history at the University of Colorado at Denver.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
Johns Hopkins University Press
Año de publicación
1998
Idioma
Inglés
ISBN 10 
0801858410
ISBN 13 
9780801858413
Encuadernación
Tapa dura
Número de páginas
506
Contacto del fabricante
no disponible
Persona responsable
no disponible

Otras ediciones populares con el mismo título

9780801866456: Advertising Progress: American Business and the Rise of Consumer Marketing: 14 (Studies in Industry and Society)

Edición Destacada

ISBN 10:  0801866456 ISBN 13:  9780801866456
Editorial: Johns Hopkins University Press, 2001
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