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Communication Campaign Management - Tapa blanda

Simmons, Robert E.

 
9780801304040: Communication Campaign Management

Sinopsis

Takes a managerial systems approach to the planning of communications campaigns, which can be applied to public relations, advertising and political communication. The author takes a step-by-step approach to the evaluation of the impact and effect of campaigns.

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Reseña del editor

Takes a managerial systems approach to the planning of communications campaigns, which can be applied to public relations, advertising and political communication. The author takes a step-by-step approach to the evaluation of the impact and effect of campaigns.

"Sobre este título" puede pertenecer a otra edición de este libro.