Takes a managerial systems approach to the planning of communications campaigns, which can be applied to public relations, advertising and political communication. The author takes a step-by-step approach to the evaluation of the impact and effect of campaigns.
"Sinopsis" puede pertenecer a otra edición de este libro.
Takes a managerial systems approach to the planning of communications campaigns, which can be applied to public relations, advertising and political communication. The author takes a step-by-step approach to the evaluation of the impact and effect of campaigns.
"Sobre este título" puede pertenecer a otra edición de este libro.
Librería: Better World Books, Mishawaka, IN, Estados Unidos de America
Condición: Good. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Nº de ref. del artículo: GRP97617794
Cantidad disponible: 1 disponibles