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Expert Systems for Scanner Data Environments: The Marketing Workbench Laboratory Experience: 3 (International Series in Quantitative Marketing, 3) - Tapa dura

McCann, John M.; Gallagher, John P.

 
9780792390763: Expert Systems for Scanner Data Environments: The Marketing Workbench Laboratory Experience: 3 (International Series in Quantitative Marketing, 3)
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ISBN 10: 0792390768 ISBN 13: 9780792390763
Editorial: Springer, 1990

Sinopsis

This book is about the role of expert systems in marketing, particularly in the consumer goods industry. Section I describes the changing nature of consumer marketing and presents the rationale and need for expert systems. The remainder of the book combines a tutorial on expert systems with a series of expert system prototypes. The tutorial material is presented in three places. First, section II is devoted to introducing expert systems in general. Chapter 3 provides a general introduction to the topic, which is continued in chapter 4 where a small expert system (the Promotion Advisor) is used to illustrate the important features of a backward-chaining, rule-based system. The promotion theme is extended in chapter 5 where a larger system is presented. The material in all three of these chapters was designed as an introduction and tutorial on the most common technology for building applied expert systems: the backward-chaining, rule-based inference engine. Tutorial material is also contained in the body of the chapters that describe the prototypes. This material is usually in the form of sample rules and a description of the process for applying the rules. The third location of the expert system material is in chapters that follow discussions of the prototypes. Chapter 7 is a technical chapter on the coupling of expert systems to traditional systems.

"Sinopsis" puede pertenecer a otra edición de este libro.

Reseña del editor

This book is about the role of expert systems in marketing, particularly in the consumer goods industry. Section I describes the changing nature of consumer marketing and presents the rationale and need for expert systems. The remainder of the book combines a tutorial on expert systems with a series of expert system prototypes. The tutorial material is presented in three places. First, section II is devoted to introducing expert systems in general. Chapter 3 provides a general introduction to the topic, which is continued in chapter 4 where a small expert system (the Promotion Advisor) is used to illustrate the important features of a backward-chaining, rule-based system. The promotion theme is extended in chapter 5 where a larger system is presented. The material in all three of these chapters was designed as an introduction and tutorial on the most common technology for building applied expert systems: the backward-chaining, rule-based inference engine. Tutorial material is also contained in the body of the chapters that describe the prototypes. This material is usually in the form of sample rules and a description of the process for applying the rules. The third location of the expert system material is in chapters that follow discussions of the prototypes. Chapter 7 is a technical chapter on the coupling of expert systems to traditional systems.

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Editorial
Springer
Año de publicación
1990
Idioma
Inglés
ISBN 10 
0792390768
ISBN 13 
9780792390763
Encuadernación
Tapa dura
Número de páginas
244
Contacto del fabricante
ProductSafety@springernature.com
ProductSafety@springernature.com

Poststr. 9
Darmstadt
64293
Alemania

Otras ediciones populares con el mismo título

9789401057462: Expert Systems for Scanner Data Environments: The Marketing Workbench Laboratory Experience: 3 (International Series in Quantitative Marketing)

Edición Destacada

ISBN 10:  940105746X ISBN 13:  9789401057462
Editorial: Springer, 2012
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