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Facing Public Interest: The Ethical Challenge to Business Policy and Corporate Communications: 8 (Issues in Business Ethics, 8) - Tapa blanda

Libro 33 de 53: Issues in Business Ethics

Sarasin, Charles; Ulrich, Peter

 
9780792336341: Facing Public Interest: The Ethical Challenge to Business Policy and Corporate Communications: 8 (Issues in Business Ethics, 8)
Tapa blanda
ISBN 10: 0792336348 ISBN 13: 9780792336341
Editorial: Springer, 2008

Sinopsis

Strictly speaking, there is no such thing as private business since business activities have widespread and sometimes far-reaching impacts on the community. The side-effects of entrepreneurial decision making - increasing unemployment, for instance, or pollution - increasingly expose corporations to the public gaze, with management in the limelight. Facing Public Interest opens up new vistas on business policy and corporate communications facing public interest. The relationship between private enterprise and public interest is subjected to an ethical examination, highlighting the role of the general public as a locus of morality for business and the guiding concept of a corporate dialogue between management and the concerned public. Instructive case studies are also presented. The volume not only proposes corporate dialogue: it puts into practice. Business leaders, representatives of citizens’ groups, public affairs consultants, and academics discuss the topics thoroughly and thoughtfully in the best contributions to the seventh conference on the European Business Ethics Network, held at the University of St. Gallen in September 1994.

"Sinopsis" puede pertenecer a otra edición de este libro.

Reseña del editor

Strictly speaking, there is no such thing as private business since business activities have widespread and sometimes far-reaching impacts on the community. The side-effects of entrepreneurial decision making - increasing unemployment, for instance, or pollution - increasingly expose corporations to the public gaze, with management in the limelight.
Facing Public Interest opens up new vistas on business policy and corporate communications facing public interest. The relationship between private enterprise and public interest is subjected to an ethical examination, highlighting the role of the general public as a locus of morality for business and the guiding concept of a corporate dialogue between management and the concerned public. Instructive case studies are also presented.
The volume not only proposes corporate dialogue: it puts into practice. Business leaders, representatives of citizens' groups, public affairs consultants, and academics discuss the topics thoroughly and thoughtfully in the best contributions to the seventh conference on the European Business Ethics Network, held at the University of St. Gallen in September 1994.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
Springer
Año de publicación
2008
Idioma
Inglés
ISBN 10 
0792336348
ISBN 13 
9780792336341
Encuadernación
Tapa blanda
Número de páginas
292
Contacto del fabricante
no disponible
Persona responsable
CMN Printpool Inh. Mathis Neumann
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