Artículos relacionados a A New Beginning: A Textual Frame Analysis of the Political...

A New Beginning: A Textual Frame Analysis of the Political Campaign Film (SUNY Series in Speech Communication) (SUNY series in Communication Studies) - Tapa blanda

Morreale, Joanne

 
9780791406090: A New Beginning: A Textual Frame Analysis of the Political Campaign Film (SUNY Series in Speech Communication) (SUNY series in Communication Studies)
Tapa blanda
ISBN 10: 0791406091 ISBN 13: 9780791406090
Editorial: State University of New York Press, 1991

Sinopsis

This book is a postmodern analysis of Ronald Reagan’s 1984 film, A New Beginning, which marked the coming-of-age of the televisual political campaign film. The film was a landmark in the art of political filmmaking. Its thesis proclaimed a resurgence of American pride, patriotism, and prosperity under the leadership of Ronald Reagan. A New Beginning was unprecedented for a number of reasons: it replaced the traditional nominating speech for the candidate at the Republican National Convention; its form was a hybrid documentary and advertisement; it illustrated the use of televisual rebirth rhetoric to gain public support for a political ideology; and, most importantly, the masterful project documented a shift from verbal to visual rhetoric in American presidential campaigning.The author examines the film as a cultural text and as an effective political tool. Framing, ideology, myth, and visual cliché are analytic tools used to deconstruct the film; the method combines rhetorical theory with communication theory and semiotically-based theories of film and television. Morreale gives insight into the increasingly prevalent use of television to create a political reality.

"Sinopsis" puede pertenecer a otra edición de este libro.

Acerca del autor

Joanne Morreale is Assistant Professor of Speech Communication at Northeastern University.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
State University of New York Press
Año de publicación
1991
Idioma
Inglés
ISBN 10 
0791406091
ISBN 13 
9780791406090
Encuadernación
Tapa blanda
Número de páginas
174
Contacto del fabricante
no disponible
Persona responsable
gpsr@libri.de
gpsr@libri.de

Europaallee 1
Bad Hersfeld
36244
Alemania