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Blogging to Drive Business: Create and Maintain Valuable Customer Connections (2nd Edition) (Que BizTech) - Tapa blanda
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BLOGGING TO DRIVE BUSINESS USE BLOGGING TO SUPERCHARGE SALES, CUSTOMER LOYALTY, INNOVATION, AND PROFITS Blogging can help you deepen customer loyalty, reach new customers, gain indispensable feedback, and drive more sales. This no-nonsense guide shows how to craft a business blog that does all that, and more-building your business and increasing your profits. Top e-marketers and business bloggers Eric Butow and Rebecca Bollwitt help you define clear goals, generate the right content with the right tools, attract visitors, build communities, and avoid costly mistakes. They draw on their own extensive experience, as well as the work of innovators from companies such as Intel, Starbucks, ING Direct, Procter & Gamble, and Tumblr. WHATEVER YOUR ROLE IN THE BUSINESS, YOU'LL LEARN HOW TO: Launch a blog that truly represents the best of your business Create a comprehensive, long-term blogging strategy to maximize the return on investment (ROI) from your blog Staff your blogging initiative Integrate blogs with other offline and online marketing programs, including social networking websites Use your blog to drive customers and prospects to the business Push up-to-the-minute information to customers via RSS Build a thriving online community-and learn from what it tells you Manage comments (and decide whether to have them) Operate successful contests and sweepstakes campaigns on your blog Utilize podcasts, vlogs, microblogging, and other new techniques Gain business value from hot new Web 3.0 technologies, including widgets, mashups, personal agents, and the Semantic Web Track your blog performance, spot and respond to trends, and translate and report data you receive from your blog
Biografía del autor
Eric Butow is CEO of Butow Communications Group (BCG), web design and online marketing ROI firm in Jackson, California. Eric has written a wide variety of computing books since 2000, and his latest titles include How to Succeed in Business Using LinkedIn , Droid Companion , and My Samsung Galaxy Tab . When he's not working in (and on) his business or writing books, you can find Eric enjoying time with friends, walking around the historic Gold Rush town of Jackson, and helping his parents manage their infant and toddler daycare business. Rebecca Bollwitt is the cofounder of sixty4media in Vancouver, British Columbia, which specializes in WordPress development, and she has been blogging on Miss604.com about West Coast life since 2004. Miss604 is Vancouver's most award-winning blog and was voted "Best Local Blog" in 2009, 2010, and 2011. Rebecca was also named one of the Vancouver Sun's Top 100 Women of Influence in British Columbia. She is the local Twestival organizer and a member of the Canadian Red Cross Twitter Team, and spends her spare time at baseball and hockey games with her husband, or researching local history.
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- EditorialQue Publishing
- Año de publicación2012
- ISBN 10 0789749947
- ISBN 13 9780789749949
- EncuadernaciónTapa blanda
- Número de edición2
- Número de páginas288
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Blogging to Drive Business: Create and Maintain Valuable Customer Connections (2nd Edition) (Que BizTech)
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Que Publishing, 2012
ISBN 10: 0789749947
ISBN 13: 9780789749949
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Blogging to Drive Business : Create and Maintain Valuable Customer Connections
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Pearson Education, Limited, 2012
ISBN 10: 0789749947
ISBN 13: 9780789749949
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Blogging to Drive Business: Create and Maintain Valuable Customer Connections
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Blogging to Drive Business: Create and Maintain Valuable Customer Connections (2nd Edition) (Que BizTech)
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Que Publishing, 2012
ISBN 10: 0789749947
ISBN 13: 9780789749949
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Blogging to Drive Business: Create and Maintain Valuable Customer Connections (2nd Edition) (Que BizTech)
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ISBN 13: 9780789749949
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Blogging to Drive Business Create and Maintain Valuable Customer Connections (Que Biz-Tech)
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Que Publishing, 2012
ISBN 10: 0789749947
ISBN 13: 9780789749949
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Blogging to Drive Business : Create and Maintain Valuable Customer Connections
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ISBN 13: 9780789749949
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Blogging to Drive Business: Create and Maintain Valuable Customer Connections (2nd Edition) (Que BizTech)
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Que Publishing, 2012
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ISBN 13: 9780789749949
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Blogging to Drive Business: Create and Maintain Valuable Customer Connections (2nd Edition) (Que BizTech)
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Que Publishing, 2012
ISBN 10: 0789749947
ISBN 13: 9780789749949
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