B2B Digital Marketing: Using the Web to Market Directly to Businesses (Que Biz-Tech)

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9780789748874: B2B Digital Marketing: Using the Web to Market Directly to Businesses (Que Biz-Tech)
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The only 100% B2B-focused guide to high-profit, low-cost digital marketing! Finally, there's a comprehensive guide to digital marketing specifically for B2B companies. In B2B Digital Marketing, Michael Miller thoroughly explains how to use each leading digital marketing vehicle to successfully market any product or service to your target companies. You'll start with planning, discovering how to choose your best platforms and strategies for customer acquisition, sales conversion, and retention. Next, master crucial execution skills for web, search, social, and mobile marketing, online advertising, email, blogs, YouTube, online PR, and more. Finally, discover exactly how to measure your effectiveness, refocus based on what you learn, and prepare for the newest developments in B2B digital marketing. Whether you're a B2B marketer, product manager, sales professional, PR specialist, manager, or entrepreneur, this book will help you use new low-cost techniques to build stronger relationships, close more sales, and earn higher profits-starting today! You'll Learn How To: * Define realistic, measurable goals for your B2B digital marketing initiative * Segment your audience and identify the best digital platforms and vehicles for connecting with them * Systematically address the entire B2B buying continuum: reach, acquisition, conversion, retention, and loyalty * Create a flexible, actionable B2B digital marketing plan * Design a website that helps B2B buyers quickly find exactly what they need * Optimize your site for today's search engines and today's customers * Use tailored, targeted email to reach more customers and prospects at lower cost * Craft online advertising to reinforce organic search, support promotions, and attract web seminar participants * Drive real value from Facebook, LinkedIn, Google+, and Twitter * Effectively utilize blogs, podcasts, and streaming media MICHAEL MILLER has written more than 100 nonfiction books, including The Ultimate Web Marketing Guide; Using Google(R) AdWords and AdSense; Using Google(R) Search; The Complete Idiot's Guide to Search Engine Optimization; Sams Teach Yourself Google Analytics in 10 Minutes; and Facebook for Grown-Ups. Miller's books have sold more than one million copies worldwide. He has established a reputation for clearly explaining technical subjects to non-technical readers, and offering exceptionally useful real-world advice on complex topics. More information can be found at his website, www.molehillgroup.com.

Biografía del autor:

Michael Miller has written more than 100 nonfiction how-to books over the past 20 years, including The Ultimate Web Marketing Guide, YouTube for Business , Using Google AdWords and AdSense, and The Absolute Beginner's Guide to Computer Basics , all for Que. His other best-selling online marketing books include The Complete Idiot's Guide to Search Engine Optimization (Alpha Books), Sams Teach Yourself Google Analytics in 10 Minutes (Sams), and Online Marketing Heroes (Wiley). Mr. Miller has established a reputation for clearly explaining technical topics to nontechnical readers, and for offering useful real-world advice about complicated topics. More information can be found at the author's website, located at www.molehillgroup.com.

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Michael R. Miller
ISBN 10: 0789748878 ISBN 13: 9780789748874
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Descripción Paperback. Estado de conservación: New. This is an International Edition Brand New Paperback Same Title Author and Edition as listed. ISBN and Cover design differs. Similar Contents as U.S Edition. Standard Delivery within 6-14 business days ACROSS THE GLOBE. We can ship to PO Box address in US. International Edition Textbooks may bear a label "Not for sale in the U.S. or Canada" or "For sale in Asia only" or similar restrictions- printed only to discourage students from obtaining an affordable copy. US Court has asserted your right to buy and use International edition. Access code/CD may not provided with these editions. We may ship the books from multiple warehouses across the globe including Asia depending upon the availability of inventory. Printed in English. Customer satisfaction guaranteed. Nº de ref. de la librería UA9780789748874

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Miller, Michael R.
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Descripción Que Publishing. Estado de conservación: New. 0789748878 This is an International Edition. Brand New, Paperback, Delivery within 6-14 business days, Similar Contents as U.S Edition, ISBN and Cover design may differ, printed in Black & White. Choose Expedited shipping for delivery within 3-8 business days. We do not ship to PO Box, APO , FPO Address. In some instances, subjects such as Management, Accounting, Finance may have different end chapter case studies and exercises. International Edition Textbooks may bear a label "Not for sale in the U.S. or Canada" and "Content may different from U.S. Edition" - printed only to discourage U.S. students from obtaining an affordable copy. The U.S. Supreme Court has asserted your right to purchase international editions, and ruled on this issue. Access code/CD is not provided with these editions , unless specified. We may ship the books from multiple warehouses across the globe, including India depending upon the availability of inventory storage. Customer satisfaction guaranteed. Nº de ref. de la librería US9780789748874

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Descripción Que Publishing, 2012. Paperback. Estado de conservación: New. New ,International edition , softcover ,Same text as US edition , ISBN /Cover may be different , Ready to ship, 6-8 business days worldwide delivery. Nº de ref. de la librería INFGYB12470

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Descripción Pearson Education (US), United States, 2012. Paperback. Estado de conservación: New. 226 x 152 mm. Language: English . Brand New Book. The only 100 B2B-focused guide to high-profit, low-cost digital marketing! Finally, there s a comprehensive guide to digital marketing specifically for B2B companies. In B2B Digital Marketing, Michael Miller thoroughly explains how to use each leading digital marketing vehicle to successfully market any product or service to your target companies. You ll start with planning, discovering how to choose your best platforms and strategies for customer acquisition, sales conversion, and retention. Next, master crucial execution skills for web, search, social, and mobile marketing, online advertising, email, blogs, YouTube, online PR, and more. Finally, discover exactly how to measure your effectiveness, refocus based on what you learn, and prepare for the newest developments in B2B digital marketing. Whether you re a B2B marketer, product manager, sales professional, PR specialist, manager, or entrepreneur, this book will help you use new low-cost techniques to build stronger relationships, close more sales, and earn higher profits-starting today!You ll Learn How To: * Define realistic, measurable goals for your B2B digital marketing initiative * Segment your audience and identify the best digital platforms and vehicles for connecting with them * Systematically address the entire B2B buying continuum: reach, acquisition, conversion, retention, and loyalty * Create a flexible, actionable B2B digital marketing plan * Design a website that helps B2B buyers quickly find exactly what they need * Optimize your site for today s search engines and today s customers * Use tailored, targeted email to reach more customers and prospects at lower cost * Craft online advertising to reinforce organic search, support promotions, and attract web seminar participants * Drive real value from Facebook, LinkedIn, Google+, and Twitter * Effectively utilize blogs, podcasts, and streaming media MICHAEL MILLER has written more than 100 nonfiction books, including The Ultimate Web Marketing Guide; Using Google(R) AdWords and AdSense; Using Google(R) Search; The Complete Idiot s Guide to Search Engine Optimization; Sams Teach Yourself Google Analytics in 10 Minutes; and Facebook for Grown-Ups.Miller s books have sold more than one million copies worldwide. He has established a reputation for clearly explaining technical subjects to non-technical readers, and offering exceptionally useful real-world advice on complex topics. More information can be found at his website, Nº de ref. de la librería AAK9780789748874

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Michael R. Miller
Editorial: Pearson Education (US), United States (2012)
ISBN 10: 0789748878 ISBN 13: 9780789748874
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Descripción Pearson Education (US), United States, 2012. Paperback. Estado de conservación: New. 226 x 152 mm. Language: English . Brand New Book. The only 100 B2B-focused guide to high-profit, low-cost digital marketing! Finally, there s a comprehensive guide to digital marketing specifically for B2B companies. In B2B Digital Marketing, Michael Miller thoroughly explains how to use each leading digital marketing vehicle to successfully market any product or service to your target companies. You ll start with planning, discovering how to choose your best platforms and strategies for customer acquisition, sales conversion, and retention. Next, master crucial execution skills for web, search, social, and mobile marketing, online advertising, email, blogs, YouTube, online PR, and more. Finally, discover exactly how to measure your effectiveness, refocus based on what you learn, and prepare for the newest developments in B2B digital marketing. Whether you re a B2B marketer, product manager, sales professional, PR specialist, manager, or entrepreneur, this book will help you use new low-cost techniques to build stronger relationships, close more sales, and earn higher profits-starting today!You ll Learn How To: * Define realistic, measurable goals for your B2B digital marketing initiative * Segment your audience and identify the best digital platforms and vehicles for connecting with them * Systematically address the entire B2B buying continuum: reach, acquisition, conversion, retention, and loyalty * Create a flexible, actionable B2B digital marketing plan * Design a website that helps B2B buyers quickly find exactly what they need * Optimize your site for today s search engines and today s customers * Use tailored, targeted email to reach more customers and prospects at lower cost * Craft online advertising to reinforce organic search, support promotions, and attract web seminar participants * Drive real value from Facebook, LinkedIn, Google+, and Twitter * Effectively utilize blogs, podcasts, and streaming media MICHAEL MILLER has written more than 100 nonfiction books, including The Ultimate Web Marketing Guide; Using Google(R) AdWords and AdSense; Using Google(R) Search; The Complete Idiot s Guide to Search Engine Optimization; Sams Teach Yourself Google Analytics in 10 Minutes; and Facebook for Grown-Ups.Miller s books have sold more than one million copies worldwide. He has established a reputation for clearly explaining technical subjects to non-technical readers, and offering exceptionally useful real-world advice on complex topics. More information can be found at his website, Nº de ref. de la librería AAK9780789748874

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