Content Marketing: Think Like a Publisher - How to Use Content to Market Online and in Social Media (Que Biz-Tech)

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9780789748379: Content Marketing: Think Like a Publisher - How to Use Content to Market Online and in Social Media (Que Biz-Tech)
Reseña del editor:

If you have a website, a blog, or even a Facebook or Twitter presence, you are a publisher. Think like one: build a digital content strategy that embraces words, images and multimedia to systematically enhance consumer engagement and conversion rates. In Content Marketing, world-renowned digital content expert Rebecca Lieb offers all the detailed, actionable guidance you'll need. Lieb guides you through planning what you'll say online, how and where you'll say it, how often you'll communicate, and how you'll measure your effectiveness. She offers practical guidance for "listening" to conversations about your brand, products, and services, responding more effectively, and effectively informing those conversations. You'll learn how to use your digital content strategy to shape marketing, branding, PR, SEO, customer and media relations, blog content, social media initiatives, and of course, your website. Lieb drills down to offer detailed, actionable advice for issues such as choosing distribution channels making sure you don't run out of things to say making your content "findable" promoting two-way dialogue. Using her techniques, you can market far more effectively and personally build loyalty as you inform and entertain customers and reduce or even eliminate advertising costs. Think about it: why buy media when, today, you are the media?

Biografía del autor:

Rebecca Lieb is a globally recognised expert on digital marketing, publishing, and media and content strategy. She founded and led Econsultancy's US operations, was VP and editor-in-chief of The ClickZ Network for over seven years and ran Search Engine Watch. She has held executive positions at strategic e-services consultancies and global media companies and has written for The New York Times and The Wall Street Journal, and authored The Truth AboutSearch Engine Optimization, an Amazon.com best-seller.

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Lieb, Rebecca
Editorial: Pearson P T R (2011)
ISBN 10: 0789748371 ISBN 13: 9780789748379
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Descripción Pearson P T R, 2011. PAP. Estado de conservación: New. New Book. Shipped from US within 10 to 14 business days. Established seller since 2000. Nº de ref. de la librería KB-9780789748379

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Rebecca Lieb
Editorial: Pearson Education (US), United States (2012)
ISBN 10: 0789748371 ISBN 13: 9780789748379
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Descripción Pearson Education (US), United States, 2012. Paperback. Estado de conservación: New. 226 x 150 mm. Language: English . Brand New Book. If you have a website, a blog, or even a Facebook or Twitter presence, you are a publisher. Think like one: build a digital content strategy that embraces words, images and multimedia to systematically enhance consumer engagement and conversion rates. In Content Marketing, world-renowned digital content expert Rebecca Lieb offers all the detailed, actionable guidance you ll need. Lieb guides you through planning what you ll say online, how and where you ll say it, how often you ll communicate, and how you ll measure your effectiveness. She offers practical guidance for listening to conversations about your brand, products, and services, responding more effectively, and effectively informing those conversations. You ll learn how to use your digital content strategy to shape marketing, branding, PR, SEO, customer and media relations, blog content, social media initiatives, and of course, your website. Lieb drills down to offer detailed, actionable advice for issues such as choosing distribution channels making sure you don t run out of things to say making your content findable promoting two-way dialogue. Using her techniques, you can market far more effectively and personally build loyalty as you inform and entertain customers and reduce or even eliminate advertising costs. Think about it: why buy media when, today, you are the media?. Nº de ref. de la librería AAK9780789748379

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Rebecca Lieb
Editorial: Pearson Education (US), United States (2012)
ISBN 10: 0789748371 ISBN 13: 9780789748379
Nuevos Paperback Cantidad: 10
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Descripción Pearson Education (US), United States, 2012. Paperback. Estado de conservación: New. 226 x 150 mm. Language: English . Brand New Book. If you have a website, a blog, or even a Facebook or Twitter presence, you are a publisher. Think like one: build a digital content strategy that embraces words, images and multimedia to systematically enhance consumer engagement and conversion rates. In Content Marketing, world-renowned digital content expert Rebecca Lieb offers all the detailed, actionable guidance you ll need. Lieb guides you through planning what you ll say online, how and where you ll say it, how often you ll communicate, and how you ll measure your effectiveness. She offers practical guidance for listening to conversations about your brand, products, and services, responding more effectively, and effectively informing those conversations. You ll learn how to use your digital content strategy to shape marketing, branding, PR, SEO, customer and media relations, blog content, social media initiatives, and of course, your website. Lieb drills down to offer detailed, actionable advice for issues such as choosing distribution channels making sure you don t run out of things to say making your content findable promoting two-way dialogue. Using her techniques, you can market far more effectively and personally build loyalty as you inform and entertain customers and reduce or even eliminate advertising costs. Think about it: why buy media when, today, you are the media?. Nº de ref. de la librería AAK9780789748379

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Editorial: Pearson Education (2011)
ISBN 10: 0789748371 ISBN 13: 9780789748379
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Descripción Pearson Education, 2011. PAP. Estado de conservación: New. New Book.Shipped from US within 10 to 14 business days. Established seller since 2000. Nº de ref. de la librería IB-9780789748379

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Lieb, Rebecca
Editorial: Que Publishing (2011)
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Descripción Pearson Education (US). Paperback. Estado de conservación: new. BRAND NEW, Content Marketing: Think Like a Publisher - How to Use Content to Market Online and in Social Media, Rebecca Lieb, If you have a website, a blog, or even a Facebook or Twitter presence, you are a publisher. Think like one: build a digital content strategy that embraces words, images and multimedia to systematically enhance consumer engagement and conversion rates. In Content Marketing, world-renowned digital content expert Rebecca Lieb offers all the detailed, actionable guidance you'll need. Lieb guides you through planning what you'll say online, how and where you'll say it, how often you'll communicate, and how you'll measure your effectiveness. She offers practical guidance for "listening" to conversations about your brand, products, and services, responding more effectively, and effectively informing those conversations. You'll learn how to use your digital content strategy to shape marketing, branding, PR, SEO, customer and media relations, blog content, social media initiatives, and of course, your website. Lieb drills down to offer detailed, actionable advice for issues such as choosing distribution channels making sure you don't run out of things to say making your content "findable" promoting two-way dialogue. Using her techniques, you can market far more effectively and personally build loyalty as you inform and entertain customers and reduce or even eliminate advertising costs. Think about it: why buy media when, today, you are the media?. Nº de ref. de la librería B9780789748379

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Descripción Pearson Education (US) 2011-10-14, 2011. paperback. Estado de conservación: New. Nº de ref. de la librería 9780789748379

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