Outsmarting Google: SEO Secrets to Winning New Business (Que BizTech)

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9780789741035: Outsmarting Google: SEO Secrets to Winning New Business (Que BizTech)
Reseña del editor:

"There are millions of idiots running around calling themselves Gurus. Evan is different. He goes in and simply gets it done the right way-legally, quick, and smart. Every company I start goes through Evan. I'd be crazy not to use him." -Peter Shankman Outsmarting Google Breakthrough Google site optimization techniques from one of the world's leading authorities on SEO! If you aren't at or near the top of Google searches, you won't be found. Your companymight as well not exist. But many common Google "search optimization" techniques don't work-or even make things worse. In Outsmarting Google, world-renowned search expert Evan Bailyn reveals real, gritty, up-to-the-minute tactics that helped him attract more than 50,000,000 visitors last year without spending a dime on advertising! You won't find any unethical "black hat" tricks here: only proven techniques that reflect comprehensive testing and extraordinary insight into Google's secret rules. Read this book: Discover the supercharged site optimization techniques Google doesn't want you to know! New high-profit SEO solutions for every marketer, entrepreneur, and site owner! * Uncover SEO myths and outdated techniques that no longer work * Leverage Google's deep knowledge of how and why people search * Integrate five core SEO ingredients: keywords, links, meta page title, URL structure, and time * Understand what's really involved in choosing the best keywords * Acquire links that help, and avoid links from "bad neighborhoods" * "Age" your sites to build trust and escape the dreaded Google "sandbox" * Use Google AdWords to cost-effectively complement SEO and cover your "long tail" * Convert SEO results into paying customers * Optimize for Facebook, Twitter, and YouTube * Improve performance on Bing and Yahoo! without compromising your Google ranking * Prepare for brand-new trends in personalized and real-time search

Biografía del autor:

Evan Bailyn is an Internet entrepreneur, speaker, and child advocate. He is best known for being an expert at search engine optimization, having used his ability to rank at the top of Google to build and sell five businesses, including one of the largest children's websites online. His Facebook page, which provides daily inspirational thoughts, has more than 100,000 "likes,"making it one of the most popular noncelebrity pages on Facebook. He has been interviewed on ABC and Fox News and featured in The New York Times, The Wall Street Journal, The New York Post, The International Business Times, and Crain's New York Business Daily. He is a frequent speaker and television guest. In 2010, Evan established The Evan Bailyn Foundation, which awards grants to groups that promote emotional awareness in children. Bradley Bailyn is an Internet marketing expert and co-founder of First Page Sage. He tracks Google's algorithm on a daily basis, ensuring that clients' websites remain optimized for maximum exposure on Google. He also helps clients tune their websites to convert as many visitors as possible into buyers-a science known as conversion optimization. Bradley graduated from New York University's Stern School of Business, where he studied accounting, and then went on to Brooklyn Law School, where he did legal work for various government and international agencies, including the United Nations and United States Agency for International Development. He briefly ran his own law practice, and then left to join forces with Evan and pursue a shared dream of building a business that made a real difference in people's lives.He has been profiled in The New York Times, Crain's New York Business Daily, and The Daily News.

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Descripción Que Publishing, 2011. Paperback. Estado de conservación: New. book. Nº de ref. de la librería 0789741032

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Descripción Estado de conservación: New. Publisher/Verlag: Que | SEO Secrets to Winning New Business | Never-before-revealed tactics for optimizing your web site for Google, from one of the world's most remarkable Google search experts By a legendary SEO expert who attracted nearly 70,000,000 visitors to his own web properties last year, using only SEO and related organic tactics Brand-new tactics that work, not outdated approaches or SEO myths Packed with never-before-published case studies from the author's work with 200+ clients - from Mom and Pop businesses to enterprises to celebrities With 65% of the Internet search market, Google plays an enormous role in global commerce, determining which sites will receive traffic and which won't. This entertaining, expert book shows entrepreneurs, marketers, and individuals how to tame the Google beast, and get more of that traffic. This isn't your typical guide to search engine optimization. It is written by Evan Bailyn, founder and CEO of First Page Sage, one of the world's leading SEO experts. Evan reveals the new secrets of SEO, and debunks long-held SEO myths that simply don't work. In plain English, he teaches techniques that reflect a deeply technical understanding of search engines and a broad psychological understanding of how and why people search. More than 20,000 marketers and entrepreneurs follow Bailyn's Twitter feed; more than 100,000 visit his web site; thousands more flock to his speaking engagements. This book brings together everything he's learned: what works now, and how to make the most of it.Coverage includes: " Today's five ingredients of successful SEO " The real art of choosing the right keywords " "Aging" web sites to gain trust " Using Google AdWords to complement SEO " Converting SEO results into paying customers " Optimizing for social media and other emerging trends | Format: Paperback | Language/Sprache: english | 315 gr | 229x152x15 mm | 240 pp. Nº de ref. de la librería K9780789741035

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Descripción Que Publishing, 2011. Paperback. Estado de conservación: New. Nº de ref. de la librería P110789741032

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Descripción Que Pub, 2011. Paperback. Estado de conservación: Brand New. 1st edition. 360 pages. 8.90x5.90x0.70 inches. In Stock. Nº de ref. de la librería zk0789741032

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Evan Bailyn
Editorial: Que Publishing (2011)
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Descripción Que Publishing, 2011. Taschenbuch. Estado de conservación: Neu. Neu Neuware, Importqualität, auf Lager, Versand per Büchersendung - Never-before-revealed tactics for optimizing your web site for Google, from one of the world's most remarkable Google search experts By a legendary SEO expert who attracted nearly 70,000,000 visitors to his own web properties last year, using only SEO and related organic tactics Brand-new tactics that work, not outdated approaches or SEO myths Packed with never-before-published case studies from the author's work with 200+ clients - from Mom and Pop businesses to enterprises to celebrities With 65% of the Internet search market, Google plays an enormous role in global commerce, determining which sites will receive traffic and which won't. This entertaining, expert book shows entrepreneurs, marketers, and individuals how to tame the Google beast, and get more of that traffic. This isn't your typical guide to search engine optimization. It is written by Evan Bailyn, founder and CEO of First Page Sage, one of the world's leading SEO experts. Evan reveals the new secrets of SEO, and debunks long-held SEO myths that simply don't work. In plain English, he teaches techniques that reflect a deeply technical understanding of search engines and a broad psychological understanding of how and why people search. More than 20,000 marketers and entrepreneurs follow Bailyn's Twitter feed; more than 100,000 visit his web site; thousands more flock to his speaking engagements. This book brings together everything he's learned: what works now, and how to make the most of it.Coverage includes: ' Today's five ingredients of successful SEO ' The real art of choosing the right keywords ' 'Aging' web sites to gain trust ' Using Google AdWords to complement SEO ' Converting SEO results into paying customers ' Optimizing for social media and other emerging trends 240 pp. Englisch. Nº de ref. de la librería INF1000416631

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