Stop Chasing Chickens: Start Making Money from Social Media - Tapa blanda

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Andrew Ballenthin is an integrated marketing expert who specializes in applying the power of social media to the next generation of interactive communication, branding, and sales growth for companies. He has more than 18 years experience working with leading businesses and their CEOs, in roles ranging from employee to senior executive and independent consultant. The many major firms he has worked or partnered with include Thorn EMI, Canadian Tire, Gateway Newsstands, Benson and Hedges, UPS, Texaco, and Sharp Electronics.