People won't use your web site if they can't find their way around it. Whether you call it usability, ease-of-use, or just good design, companies staking their fortunes and their futures on their Web sites are starting to recognize that it's a bottom-line issue. In Don't Make Me Think, usability expert Steve Krug distills his years of experience and observation into clear, practical--and often amusing--common sense advice for the people in the trenches (the designers, programmers, writers, editors, and Webmasters), the people who tell them what to do (project managers, business planners, and marketing people), and even the people who sign the checks. Krug's clearly explained, easily absorbed principles will help you sleep better at night knowing that all the hard work going into your site is producing something that people will actually want to use.About the Author:
Steve Krug is a highly respected usability consultant who has worked quietly for years for companies like Apple, Netscape, AOL, BarnesandNoble.com, Excite@Home, and Circle.com. Don't Make Me Think! is the product of more than ten years experience as a user advocate.
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Descripción Que, 2000. Paperback. Estado de conservación: New. 1st. Nº de ref. de la librería DADAX0789723107
Descripción New Riders Publishing, 2000. Estado de conservación: New. Brand New, Unread Copy in Perfect Condition. A+ Customer Service! Summary: This handbook presents the principles that are important to keep in mind when evaluating site usability to enhance a visitor's experience. Based on exhaustive user research, this book will be the first such title to present conclusions drawn from real data rather than theory and upposition. Don't Make Me Think! will povide much-needed answers to perennially debated questions about the right way to design Web sites by focussing the debate on real usability issues rather than from design turf wars. It will boost the reader's "usability IQ" so they can detect usability problems in the sites they manage, design, build, or pay for. Written in a conversational style, profusely illustrated, with powerful but clear down to earth explanations of easy-to-understand examples, Krug will cover such topics a how to think about usability, how to develop a sensibility for what works and what doesn't, how to perform usability testing on a shoe-string, getting designers and web developers to work together, and navigational guidelines. Nº de ref. de la librería ABE_book_new_0789723107
Descripción New Riders Publishing, 2000. Paperback. Estado de conservación: New. book. Nº de ref. de la librería 0789723107
Descripción New Riders Publishing, 2000. Paperback. Estado de conservación: New. Nº de ref. de la librería P110789723107