Artículos relacionados a Customer Lifetime Value: Reshaping the Way We Manage...

Customer Lifetime Value: Reshaping the Way We Manage to Maximize Profits - Tapa blanda

 
9780789034366: Customer Lifetime Value: Reshaping the Way We Manage to Maximize Profits
Tapa blanda
ISBN 10: 0789034360 ISBN 13: 9780789034366
Editorial: Routledge, 2006

Sinopsis

The customer lifetime value (CLV) concept is extensively changing the way today’s business is managed. A student or practitioner needs to understand CLV to best gain the competitive edge in business. Customer Lifetime Value: Reshaping the Way We Manage to Maximize Profits is a text that shows in detail how managers and researchers can best use CLV to a business’s advantage. This valuable resource explores various practical approaches to the measurement and management of customer value that focus on maximizing profitability and growth. Leading thinkers discuss how to leverage CLV in all aspects of business, including customer management, employee management, and firm valuation. Everyone needing to prepare a business for success in the future should read this book.

"Sinopsis" puede pertenecer a otra edición de este libro.

Acerca del autor

Bejou David, Keiningham Timothy L., Aksoy Lerzan

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
Routledge
Año de publicación
2006
Idioma
Inglés
ISBN 10 
0789034360
ISBN 13 
9780789034366
Encuadernación
Tapa blanda
Número de edición
1
Número de páginas
156
Editor
Bejou David, Keningham Timothy L., Aksoy Lerzan
Contacto del fabricante
Taylor and Francis, GPSR Taylor and Francis
gpsr@taylorandfrancis.com

Taylor & Francis Verlag GmbH, Kaufingerstraße 24
München
80331
Alemania