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Quick Service Restaurants, Franchising, and Multi-Unit Chain Management - Tapa blanda

Kwansa, Francis A; Parsa, H.G.

 
9780789017055: Quick Service Restaurants, Franchising, and Multi-Unit Chain Management
Tapa blanda
ISBN 10: 0789017059 ISBN 13: 9780789017055
Editorial: Routledge, 2002

Sinopsis

Learn about new strategies to improve service, quality, and profitability for quick service restaurants!Quick Service Restaurants, Franchising, and Multi-Unit Chain Management examines a variety of issues pertaining to quick service restaurants. Quick-service restaurants (QSR) are the dominant sector of the foodservice industry and a one-hundred-billion-dollar industry. Since their inception in the 1920s, quick-service restaurants have become one of the cultural icons of America. This informative book contains vital information on:

  • growth, change and strategy in the international foodservice industry
  • food safety as an international problem and the formation of outreach committees to combat the challenges faced globally
  • food consumption patterns and the driving forces that influence consumer food preferences
  • the differences between mature and younger customers’ expectations and experiences in QSRs, casual, and fine dining restaurants
  • consumer attitudes toward airline food
  • adding quick-service meals to airplane menus
  • factors influencing parental patronage of QSRs
  • a case study on how Billy Ingram, founder of White Castle restaurants, made the hamburger a staple on American menus

"Sinopsis" puede pertenecer a otra edición de este libro.

Acerca del autor

Francis A Kwansa, H.G. Parsa

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
Routledge
Año de publicación
2002
Idioma
Inglés
ISBN 10 
0789017059
ISBN 13 
9780789017055
Encuadernación
Tapa blanda
Número de edición
1
Número de páginas
370
Contacto del fabricante
Taylor and Francis, GPSR Taylor and Francis
gpsr@taylorandfrancis.com

Taylor & Francis Verlag GmbH, Kaufingerstraße 24
München
80331
Alemania