Keep ahead of your competitors!
New Product Development will help you and your company overcome an expensive and common weakness: the lack of adequate new product development. This vital book examines the requirements of new product development in detail as well as in the context of corporate strategy. Packed with practical information that can immediately be put into effect, New Product Development can help you keep your company on the leading edge, no matter what type of industry you’re in!
This uniquely insightful volume will help you become a successful innovator by showing you how to plan and execute strategies for developing a continuous flow of new products and services to help you stay ahead of the competition. It demonstrates how innovation, far from being a staff function, is a dynamic line management task. It calls for the same aggressive thrust as marketing and sales, and every officer of the company, from the president on down, has a share in this responsibility.
Medium size, small, and even large companies constantly face a mass of problems in achieving successful innovation. New Product Development will help you deal with issues including:
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Descripción Routledge, 2017. Paperback. Estado de conservación: NEW. 9780789015679 This listing is a new book, a title currently in-print which we order directly and immediately from the publisher. Print on Demand title, produced to the highest standard, and there would be a delay in dispatch of around 10 working days. Nº de ref. de la librería HTANDREE0260478
Descripción Routledge, 2002. PAP. Estado de conservación: New. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Nº de ref. de la librería F9-9780789015679
Descripción Intl Business Pr, 2003. Paperback. Estado de conservación: Brand New. 1st edition. 219 pages. 8.50x6.25x0.75 inches. In Stock. Nº de ref. de la librería __0789015676
Descripción Routledge, 2002. Paperback. Estado de conservación: New. 1. Nº de ref. de la librería DADAX0789015676
Descripción Routledge, 2002. Paperback. Estado de conservación: New. book. Nº de ref. de la librería M0789015676